March 10, 2009

“ignore everybody” launches june 11th, 2009

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bookjacket777.jpg
[The book jac­ket– click on image to enlarge etc.]

My book, “Ignore Every­body” hits the books­to­res on June 11th.

[You can down­load two PDF sam­ple chap­ters here for free etc.]

Bar­nes & Noble.

Bor­ders.

800-CEO-READ. [great for bulk buys]

Indie­Bound. [to find an inde­pen­dent store]

Ama­zon.

The book has been a long time coming. What star­ted out as a series of blog posts in 2004, took on a life of its own.
In a hun­dred years I’ll be dead. So will you. Before that time comes, I want to keep asking the ques­tion, “How do we make the world a more fun, mea­ning­ful, loving, crea­tive place?” This book is part of that.
I can’t think of a bet­ter way to spend the remai­ning time God has given me on this pla­net, frankly. You?
[The Offi­cial Publisher’s Blurb for the book:]

When Hugh Mac­Leod was a strug­gling young copyw­ri­ter, living in a YMCA, he star­ted to doodle on the backs of busi­ness cards while sit­ting at a bar. Those car­toons even­tually led to a popu­lar blog – gapingvoid.com – and a repu­ta­tion for pithy insight and humor, in both words and pic­tu­res.
Mac­Leod has opi­nions on everything from mar­ke­ting to the mea­ning of life, but one of his main sub­jects is crea­ti­vity. How do new ideas emerge in a cyni­cal, risk-averse world? Where does ins­pi­ra­tion come from? What does it take to make a living as a crea­tive per­son?
Now his first book, Ignore Ever­yone, expands on his shar­pest insights, wit­tiest car­toons, and most use­ful advice. A sam­ple:

* Selling out is har­der than it looks.
Dilu­ting your pro­duct to make it more com­mer­cial will just make peo­ple like it less.
* If your plan depends on you sud­denly being “dis­co­ve­red” by some big shot, your plan will pro­bably fail. Nobody sud­denly dis­co­vers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds alto­gether. There’s no point trying to do the same thing as 250,000 other young hope­fuls, wai­ting for a miracle. All exis­ting busi­ness models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sove­reignty you have over your work will ins­pire far more peo­ple than the actual con­tent ever will.
After lear­ning MacLeod’s 40 keys to crea­ti­vity, you will be ready to unlock your own bri­lliance and unleash it on the world.
About the Author
Hugh Mac­Leod wor­ked as an adver­ti­sing copyw­ri­ter for more than a decade, while deve­lo­ping his skills as a car­too­nist and pun­dit. His blog is Gaping Void, and more than a million peo­ple have down­loa­ded the ori­gi­nal post that ins­pi­red this book, “How To Be Crea­tive.” He also lec­tu­res and con­sults on Web 2.0 and its impact on business.

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20 Responses to ““ignore everybody” launches june 11th, 2009”

  1. Cammy says:

    Con­gra­tu­la­tions, Hugh! And keep asking the good questions.

  2. Hi Hugh– Loo­king for­ward to mee­ting you at SXSW!

  3. Dan says:

    Hugh, Well put … Would love to see audio/video of the panel dis­cus­sion from SXSW this wee­kend. Cheers and thanks for making me think .. Dan in Toronto

  4. Beth Bridges says:

    I used to feel bad about con­cen­tra­ting on making it a more fun, loving & mea­ning­ful place for *myself* first…
    Until I rea­li­zed that by *being* fun and loving, other peo­ple had more fun and were more loving back.
    So now, all day long I try to make peo­ple laugh and feel ener­gi­zed by being around me (I even try to curse funny when I’m mad).
    Can’t wait for the book, Hugh!

  5. Todd Schnick says:

    Appre­ciate you asking the ques­tion. Our com­mu­nity will help you find the ans­wers! Thanks for what you do!

  6. Jake Edwards says:

    MY whole life and its work chan­ged as soon as I rea­li­sed that fra­ming everything through the lens of other peo­ple and the­re­fore their bene­fits was the sec­ret.
    Before that it was a com­plete fuc­king mess, a disas­ter and unre­war­ding.
    The void taught me; taught me well.

  7. Alvin says:

    Yay Hugh! Con­grats on the new book, loo­king for­ward to its release!

  8. Will your book be avai­la­ble for the Kindle? Thanks!

  9. Daniel says:

    Any dis­counts for your “tribe” :-) ?

  10. liam says:

    I can’t wait for the book Hugh. The world wouldn’t be worth living in without dood­les and art and beauty. You are inspiration.

  11. liam says:

    I can’t wait for the book Hugh. The world wouldn’t be worth living in without dood­les and art and beauty. You are an inspiration.

  12. Hugh, I clic­ked on the link lea­ding to your book’s page at Bar­nes and Noble. And it says on the synop­sis that the book’s called “Ignore Ever­yone”. Isn’t it “Ignore Everybody”?

  13. Richard says:

    awe­some news, i’ll try to pick up a copy. What i’d pre­fer to hear from SXSW, rather than ‘tur­ning blogs into book deals’ is ‘how to use the social media to do it all your­self’ which is what i’m doing at the moment with my first novel at http://www.operationconcrete.com
    self for­med, colla­bo­ra­tive media pro­ject to launch and self publish my first novel using peo­ple and a bit of money. I feel ‘how to get a book deal out of a blog’ feels a bit old already,

  14. Justin Thorp says:

    Already pre-ordered my copy of the book. Can’t wait to get my hands on it. Also, see you in Aus­tin! Best!

  15. D.J. Coffman says:

    I’ve had mine preor­de­red since day one! Can’t wait… and con­grats again Hugh! Have fun at SXSW

  16. Dr.Mani says:

    Drop­ped by to learn by obser­ving how you build buzz for a ‘to be published’ book (since I’m wor­king on three of my own!)
    Will look for­ward to hea­ring some parts of the panel on ‘Blogs to Book Pro­po­sals’ too, sounds very inte­res­ting.
    Down­loa­ded your 2 sam­ple chap­ters to read, too :-)
    All suc­cess
    Dr.Mani

  17. Hey liking the sleeve, hope the panel goes well, loo­king for­ward to the write ups

  18. Moise Levi says:

    Selling your book on my blog via Ama­zon (27 clicks so far)

  19. I’m going to read the book, just because I like your work, but the Ama­zon blurb is clearly in a voice other than yours. Unless, of course, you got 40 vir­gins with those keys to creativity.

  20. Best wishes. Sounds like a must read. And then read again and apply.