http://gapingvoid.com/2009/02/02/the-adventure-has-begun/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2009/02/02/the-adventure-has-begun/#comment-24323 Dick Fri, 06 Feb 2009 23:57:13 +0000 http://gapingvoid.com/?p=4596#comment-24323 Nice work. Now if you could only find a way to get the wine here in Wood County, TX ya, umm, probably not going to happen ;) know what I love about living in a dry county? Absolutely nothing. Nice work.
Now if you could only find a way to get the wine here in Wood County, TX
ya, umm, probably not going to happen know what I love about living in a dry county? Absolutely nothing.

]]> http://gapingvoid.com/2009/02/02/the-adventure-has-begun/#comment-24322 Bruce Lynn Tue, 03 Feb 2009 11:41:12 +0000 http://gapingvoid.com/?p=4596#comment-24322 My best man at my wedding ran a wine shop and explained the concept of viral marketing to me a decade before the internet as I was helping an African brewery import its beer into the USA (exotic imports were taking off and Biere Benin of Togo was the best beer in West Africa). He explained that when a customer walks into the store and asks for the bottle he has doesn't know and doesn't carry, then he will say, "Never heard of it." When a second customer comes into the store and asks for the same wine, then he will respond, "No I don't carry that wine, but you are the second person to ask about it." When the third customer comes into the store and asks for said wine, the proprietor's response is, "We don't have it now, but by golly we are going to start carrying it as soon as I can." The key to viral marketing is to get 3 customers to ask for it. His other great insight into wine marketing was that most customers "Buy the label and get the wine for free." Curiously, Clifton has now moved to a different sort of 'wine marketing' later in his career as he entered the Catholic priesthood. My best man at my wedding ran a wine shop and explained the concept of viral marketing to me a decade before the internet as I was helping an African brewery import its beer into the USA (exotic imports were taking off and Biere Benin of Togo was the best beer in West Africa).
He explained that when a customer walks into the store and asks for the bottle he has doesn’t know and doesn’t carry, then he will say, “Never heard of it.“
When a second customer comes into the store and asks for the same wine, then he will respond, “No I don’t carry that wine, but you are the second person to ask about it.“
When the third customer comes into the store and asks for said wine, the proprietor’s response is, “We don’t have it now, but by golly we are going to start carrying it as soon as I can.“
The key to viral marketing is to get 3 customers to ask for it.
His other great insight into wine marketing was that most customers “Buy the label and get the wine for free.“
Curiously, Clifton has now moved to a different sort of ‘wine marketing’ later in his career as he entered the Catholic priesthood.

]]> http://gapingvoid.com/2009/02/02/the-adventure-has-begun/#comment-24321 Milan Davidovic Tue, 03 Feb 2009 02:29:44 +0000 http://gapingvoid.com/?p=4596#comment-24321 I wonder if there are other Hughs out there ready to do in other places what Hugh's doing in West Texas. I wonder if there are other Hughs out there ready to do in other places what Hugh’s doing in West Texas.

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