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February 2, 2009

the adventure has begun…

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[A video still of the “Dream Big” T-shirt, from Loren’s camera.
Loren Feld­man left Alpine, Texas this mor­ning, hea­ding home after a week in town shoo­ting videos.
The Stormhoek party was a great suc­cess. Peo­ple really liked the t-shirts– it see­med to reso­nate. We prin­ted up about 40 shirts– they were gone quickly. Most gra­tif­ying for me was how well the recei­ved the Stormhoek was.
“Damn good wine,” I heard more than once.
The owner of the big­gest liquor store in town told me, “You may be on to something here.“
Loren has hours and hours of foo­tage. Expect to see it online over the next few weeks– but that’s his depart­ment.
The first time I tried mar­ke­ting Stormhoek, I did it mostly online, get­ting my fellow blog­gers to help spread the word. This time it’ll be mostly offline. Me reaching out to real peo­ple here in West Texas etc. Trying to keep the whole thing inte­res­ting and mea­ning­ful.
If we can get West Texas nai­led, we can get the rest of Texas nai­led. And if we can get Texas nai­led, ditto with the rest of the country.
The adven­ture has begun…

Tags: Dream Big T-shirt, gapingvoid t-shirts, Loren Feldman, Stormhoek, Texas

3 Responses to “the adventure has begun…”

1. Milan Davidovic says:

   February 2, 2009 at 7:29 PM

   I won­der if there are other Hughs out there ready to do in other pla­ces what Hugh’s doing in West Texas.
2. Bruce Lynn says:

   February 3, 2009 at 4:41 AM

   My best man at my wed­ding ran a wine shop and explai­ned the con­cept of viral mar­ke­ting to me a decade before the inter­net as I was hel­ping an Afri­can bre­wery import its beer into the USA (exo­tic imports were taking off and Biere Benin of Togo was the best beer in West Africa).
   He explai­ned that when a cus­to­mer walks into the store and asks for the bottle he has doesn’t know and doesn’t carry, then he will say, “Never heard of it.“
   When a second cus­to­mer comes into the store and asks for the same wine, then he will res­pond, “No I don’t carry that wine, but you are the second per­son to ask about it.“
   When the third cus­to­mer comes into the store and asks for said wine, the proprietor’s res­ponse is, “We don’t have it now, but by golly we are going to start carr­ying it as soon as I can.“
   The key to viral mar­ke­ting is to get 3 cus­to­mers to ask for it.
   His other great insight into wine mar­ke­ting was that most cus­to­mers “Buy the label and get the wine for free.“
   Curiously, Clif­ton has now moved to a dif­fe­rent sort of ‘wine mar­ke­ting’ later in his career as he ente­red the Catho­lic priesthood.
3. Dick says:

   February 6, 2009 at 4:57 PM

   Nice work.
   Now if you could only find a way to get the wine here in Wood County, TX
   ya, umm, pro­bably not going to hap­pen know what I love about living in a dry county? Abso­lu­tely nothing.