Comments on: “purpose-ideas are articulated via social objects, not messages”

By: Patrick

Patrick — Thu, 04 Dec 2008 22:29:43 +0000

And this one does a even better job: http://netpromoter.typepad.com/paul_marsden/2007/03/nps_and_adverti.html

By: Patrick

Patrick — Thu, 04 Dec 2008 22:25:17 +0000

Hey Hugh, I think the Hawthorn effect does a great job in explaining the scientific reasons behind the benefits of Social objects. This article explains it.. http://netpromoter.typepad.com/paul_marsden/2007/03/nps_and_adverti.html

By: Bill Sanders

Bill Sanders — Tue, 02 Dec 2008 06:52:30 +0000

Feeling late to the party, but I’m now engrossed in “Welcome to the Creative Age — Bananas, Business and the Death of Marketing.” Thanks for the reco…great food for thought.

By: Isabel Parlett

Isabel Parlett — Tue, 02 Dec 2008 01:39:56 +0000

very interesting.
I am curious how you define message — it seems in this case you mean “manufactured feel-good sounding load of b.s. used in marketing.“
Whereas I think of message as “deepest, most profound concepts and ideas you are here to share.“
Hmmm, one of us needs a new word.
Isabel

By: KAPITEL

KAPITEL — Mon, 01 Dec 2008 22:16:12 +0000

…here‘s hoping then or presuming therefore that your Stormhoek billboard is slap bang in the middle of nowhere, beyond the horizon, a long hike from the highway and available for viewing to no one but pismires, termites, eagles and passing bandoleros.
We‘re too far away to stencil it up with bubonic rats unfortunately but if we could we would.

By: Linda - P O N O R

Linda - P O N O R — Mon, 01 Dec 2008 21:27:10 +0000

4x8ft… Well…That’s two squares side by side and/or definitely some kinda landscape — curious to see where this takes you next… (Your calligraphy is fascinating.)