Comments on: marketing as transformation

By: Daniel Edlen

Daniel Edlen — Mon, 24 Nov 2008 19:30:53 +0000

Motivating. Nicely said.
My story is celebrating human creativity and culture.
Oh, I’m not addicted to Twitter either… yet.
Peace.

By: Jeff Milam

Jeff Milam — Mon, 24 Nov 2008 16:37:11 +0000

These are very observant points Hugh — we are indeed about stories and our communities (tribes) lend to our stories a significance far greater than individual gain. I think that the marketer is faced with a very interesting dilema in this realization however. Will you be like the catholic church and fabricate a story in order create a house of cards from which you allow your customers than hang themselves with ropes of delusion or will you take it upon yourself to lead your customers at the price of a quick buck. To me, the most important aspect of this in the business world is honesty. Regardless of what the story is, a business that can meet its customers honestly will prevail. Social networking seems to be opening up this possibility as ambient awareness and stronger relationship create in the consumer a sense of closeness to a business or product and therefore a greater sense of acceptance and loyalty. It is really almost surreal the imagine a world of honest business and loyal consumers…

By: Anonymous Douchebag

Anonymous Douchebag — Sun, 23 Nov 2008 18:54:31 +0000

So you guys only sell your services to companies or products you “really believe in”? Riiiiight.…

By: David Cushman.

David Cushman. — Sun, 23 Nov 2008 14:15:38 +0000

great work fella
Friend of mine always says it ain’t marketing if it doesn’t change the business!

By: David Cushman.

David Cushman. — Sun, 23 Nov 2008 14:10:13 +0000

great work fella
Friend of mine always says it ain’t marketing if it doesn’t change the business!

By: Rasul Sha'ir

Rasul Sha'ir — Sun, 23 Nov 2008 00:33:25 +0000

BAM!! There it is. Laid out in one post. GREAT nourishment for the weekend! Keep it comin’, Hugh. Keep it comin’.

By: KAPITEL

KAPITEL — Sat, 22 Nov 2008 05:09:44 +0000

We live in a city of glass…a house of leaves.

By: Douglas Karr

Douglas Karr — Sat, 22 Nov 2008 04:46:36 +0000

Hugh, I think you just brilliantly applied my life story to the back of a business card!

By: Harold Jarche

Harold Jarche — Sat, 22 Nov 2008 03:58:41 +0000

And then I read Anathem, by Neal Stephenson (p. 414):
“So I looked with fascination at those people in their mobes [cars], and tried to fathom what it would be like. Thousands of years ago, the work that people did had been broken down into jobs that were the same every day, in organizations where people were interchangeable parts. All of the story had been bled out of their lives. That was how it had to be; it was how you got a productive economy. But it would be easy to see a will at work behind this: not exactly an evil will, but a selfish will. The people who’d made the system thus were jealous, not of money and not of power but of story. If their employees came home at day’s end with interesting stories to tell, it meant that something had gone wrong: a blackout, a strike, a spree killing. The Powers That Be would not suffer others to be in stories of their own unless they were fake stories that had been made up to motivate them.”

By: bonnieL

bonnieL — Sat, 22 Nov 2008 01:13:21 +0000

Hugh, you are too fu**n right on the dime. As they said in a mid-1980’s Lowenbrau TV spot, “It doesn’t get any better than this.”
b.

By: olivier blanchard

olivier blanchard — Sat, 22 Nov 2008 01:05:49 +0000

Finally!!!!