Comments on: marketing evolves when language evolves

By: Steve Swanson

Steve Swanson — Mon, 24 Nov 2008 22:54:44 +0000

Smart and insightful.

By: OurPatch

OurPatch — Mon, 24 Nov 2008 08:17:10 +0000

I think that in 2009 being understood is the key business issue. Whether it’s being understood by staff, management or customers.
We don’t have the time or the attention span anymore to bother about language that does not engage us or deliver some kind on meaning. So simple, well structured language is the way of the future.
I’m personally hoping the “air guitarists” of digital jargon finally work this out. I get sick of going to meetings and at the end of one of these “lead break” you have no real idea of what was said.

By: KAPITEL

KAPITEL — Fri, 21 Nov 2008 23:08:43 +0000

most marketing language is onanism

By: Paulina Wojnar

Paulina Wojnar — Fri, 21 Nov 2008 15:07:27 +0000

uh, linguistics finally kicking in! i worked on language use in marketing for my graduate thesis last year, pretty fun stuff.

By: Kian Ryan

Kian Ryan — Fri, 21 Nov 2008 13:12:37 +0000

Spot on.
Tools and processes in every line of work are secondary to the objective of getting the job done.

By: Sebastian Franck

Sebastian Franck — Fri, 21 Nov 2008 10:18:17 +0000

It really isn’t about entertainment. Really. It’s about framing. Through talking, writing and thinking differently you reframe the market and rewire your customer relationships. If you don’t begin here, you’ll be running around in circles, ever faster.
I love it. Just love it.
Hugh, this is the kind of post that keeps me coming back. Like the personal stuff too, but this is the real meat.

By: Colin Gilchrist

Colin Gilchrist — Fri, 21 Nov 2008 09:20:31 +0000

Amo, Amas I am an Ass

By: James Cherkoff

James Cherkoff — Fri, 21 Nov 2008 09:12:57 +0000

Oooh to, ooh to be, ooh to be a GOONER.
Hey Hugh, we’ll make a Gooner of you yet!
Hope all is well in The Lone Star

By: Mark McGuinness

Mark McGuinness — Fri, 21 Nov 2008 08:39:32 +0000

“A sentence uttered makes a world appear
Where all things happen as it says they do“
W.H. Auden

By: Mark Dyck

Mark Dyck — Fri, 21 Nov 2008 05:43:05 +0000

Language matters. I’m convinced of that. I’ve been trying my hardest to keep my community association articles informal and direct, to make us more approachable. I’ve also been trying to cut the corporate speak from my paid work.
So far it’s working. Your blog and english cut have been excellent examples for me to learn from.
If I could be as entertaining as Arseblogger I’d really have it made. I hope your link brings Blogs 10,000 more readers. I get my Arsenal fix from him every morning and the Arsecast is my Friday highlight (and Fridays usually have a lot going for them!) Thanks for shining a light on his great work.

By: Bonnie Larner

Bonnie Larner — Fri, 21 Nov 2008 02:22:13 +0000

Hugh, watch *me* Hugh, watch *me* <---wondering.
Classic Latin was for reading and writing, not gabbing.
Seems that as soon as most put pen to paper, the ghost of high school teacher past takes over them.
De-evolution is not a pretty picture.

By: David Petherick

David Petherick — Thu, 20 Nov 2008 23:47:11 +0000

Language. Exactly. Thanks, Hugh.