Stormhoek finally got a distribution deal here in Texas, and so now I’m back on the case.
Two problems: 1. No marketing budget to speak of, and 2. I live in Alpine, Texas, 400 miles west of Austin in the high desert mountains.
Looks like I’m going to have to improvise…
No matter. Like I told the folks at Stormhoek, if I can sell South African wine to West Texas cowboys, I can sell it to anybody.
So last week I got me a 4-by-8-foot piece of masonite, and painted a billboard, which I’ll soon be putting up by the roadside.
“Stormhoek. Made In South Africa. Drunk in West Texas.“
Expect photos and videos to follow… Rock on.
November 14, 2008 / /
“stormhoek. made In south africa. drunk in west texas.”
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The New Republic
Len Schlesinger
Tony Hsieh
Seth Godin
Brian Clark
No marketing budget is the very best kind!
Did you know Stormhoek is an anagram for hot smoker? Wonderful things, anagram websites! http://www.wordplays.com/fcgi-bin/anagrams.pl
“I live in Alpine, Texas, 400 miles west of Austin in the high desert mountains.” aaahhhhh, you lucky dog.
I love reading this blog, it just gets more and more brilliant all the time.
Sounds like a worthy undertaking. Where will said billboard be located? I’ll be in Alpine, Marathon and Big Bend next weekend — let me know where to pickup a bottle!
Hugh, do you know which stores in Austin will stock it yet? After following the Stormhoek story for so long, I want to try some for myself!
genius. You are so good at advertising, Hugh. Not the clap trap kind, the really intelligent effective kind. Rock on. Go get ‘em.
Hugh,
Any details on the distribution deal? I live in Ft. Worth, and would love the opportunity to buy it locally.
Thanks.
I like it! I am sure it will generate some good buzz
Back in the 70’s, Coors Beers was distributed only west of the Mississippi. The fact that it was scarce made it the most sought-after beer east of the Mississippi. Folks would drive cross-country, fill their vans with the stuff and sell it at a premium upon return. Strange how things work like that.
If you want to gather up triiibe of Stormhoekers,
the scarcity of it works in your favor.
bonnieL
Sounds like Hugh is going to have a drive through Stormhoek barn filled with his stash. Let us know when we can stop by for a few cases and some custom business cards.
)
Certainly interested in following the success of your “West Texas” Stormhoek ad campaign. Please keep us posted on how it develops!
Hi!
xoxoxo
I made with photoshop anime myspace pics.
take a look at them:
http://tinyurl.com/5ajypv
Thank you for your website