Comments on: “the purpose-idea”: ten questions for mark earls

By: social objects machen noch keinen sommer « one thing is promised

social objects machen noch keinen sommer « one thing is promised — Mon, 13 Sep 2010 14:09:08 +0000

[…] scheint als waere meine erlaeuterung des purpose-idea begriffs etwas zu esoterisch tatsache. deswegen hier als zitat aus einem interview des erfinders wort: […]

By: Talking Brand is talking Crap. – Colin Gilchrist

Talking Brand is talking Crap. – Colin Gilchrist — Fri, 04 Jun 2010 23:27:18 +0000

[…] in 2008 my mate Hugh introduced (through his blog) me to Mark Earls a real life brand guru, the guy that wrote the book “Welcome to the […]

By: Jesse Gardner

Jesse Gardner — Thu, 23 Oct 2008 21:00:51 +0000

Does anyone else see the irony of a man who calls communication an excuse making a living by “making sure our thinking is straighter”?

By: Bill Sanders

Bill Sanders — Wed, 22 Oct 2008 20:56:06 +0000

Thanks Hugh — Great information here that will require me reading and rethinking some of my classical training on branding. And as with Keith above, these have been on my “wishlist” for too long. I hope you are on commission because you just sold another $60.47 worth of books on Amazon!

By: Richard Hare

Richard Hare — Tue, 21 Oct 2008 17:44:30 +0000

I like “…it’s the scoreboard, not the game…“
If work is social and not just a series of processes you turn up and execute, creativity is going to come in handy.

By: Rasul Sha'ir

Rasul Sha'ir — Tue, 21 Oct 2008 13:47:17 +0000

Never a week goes by that you don’t write and cover some good stuff. Love, love the P-I concept. I thought it was kick ass when Mark mentioned Anomaly (freakin great name!). I read about them back in the March edition of Fast Company and have paid close attention to them ever since. Cheers my friend and keep the good stuff comin’!

By: Rick Julian

Rick Julian — Tue, 21 Oct 2008 03:03:16 +0000

Excellent post. We are slowly but surely eroding the woe begotten notion that the mechanics of business are somehow different than those of our larger lives. Here's a vlog post that delves into our agency's purpose idea here: http://www.quo-vadis.tv/rickjulian/2008/10/20/the-purpose-idea/

By: David Sandusky

David Sandusky — Mon, 20 Oct 2008 19:52:42 +0000

Great post. I have a fair amount of comments so I will follow on twitter and just react to the most recent-which happens to be to the very last paragraph in your great post.
I am always fascinated how people clearly answer a question after the words “but” or “so”…or perhaps when they see someone say “so what”.

By: Alice Bachini-Smith

Alice Bachini-Smith — Mon, 20 Oct 2008 15:38:39 +0000

Great post, I didn’t know the book already so extra interesting. The kind of stuff that helps us all make sure our thinking is straighter, in fact.

By: Pag

Pag — Sun, 19 Oct 2008 16:03:56 +0000

Am I the only one who read the title of the book as “Welcome, Creative Ape”? Now that would be a great book title.

By: davidcushman

davidcushman — Sun, 19 Oct 2008 11:05:17 +0000

thanks hugh. Herd is one if the two books that have shifted my thinking most (the other is communities dominate brands). Rereading herd at present. Thanks for the purpose idea reminder. Key for me as I start doing new things! Btw I found mark via you and am pleased to have met him several times since. Cheers!

By: Keith Monaghan

Keith Monaghan — Sun, 19 Oct 2008 03:25:16 +0000

Thanks, Hugh.
“Welcome to the Creative Age” and “Herd” were already on my To Read list, now they’ve been moved to the top after reading this excellent interview.
It’s exciting (and comforting) to hear Mark articulate some things I believe many of us in marketing have felt for years (brand is bunk, primarily) and shine a light on things that have me slapping my forehead (we’re all primates–of course!).
Looking forward to your book!