August 23, 2008

the ticket off the treadmill

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It’s been almost two years since my “Glo­bal Mic­ro­brand Rant”:

Frankly, it beats the hell out of com­mu­ting every mor­ning to the cor­po­rate glass box in the big city, something I did for many years. Just so I could make enough money to help me for­get that I have to com­mute every mor­ning to the cor­po­rate glass box in the big city.
There are thou­sands of rea­sons why peo­ple write blogs. But it seems to me the big­gest rea­son that dri­ves the blog­gers I read the most is, we’re all loo­king for our own per­so­nal glo­bal mic­ro­brand. That is the prize. That is the tic­ket off the tread­mill. And I don’t think it’s a bad one to aim for.

Though a lot of the per­so­nal details have chan­ged since then, it still holds up pretty well.
That’s one of the main rea­sons I star­ted this web­site, back in the day. I saw it as a tic­ket off the tread­mill. Not exactly sure how it all hap­pe­ned, but for the most part, my evil plan wor­ked.
I’ve noti­ced that buil­ding a Glo­bal Mic­ro­brand, whether you’re a tech con­sul­tant or a maker of hand-built gui­tars, is a lot like lear­ning how to teach one­self to be a car­too­nist i.e. you need the same three basic ingre­dients: Talent, sta­mina and dis­ci­pline.
Like any good Kung Fu mas­ter will tell you– There are no sec­rets. There is no magic for­mula. Just a lot of hard work.

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9 Responses to “the ticket off the treadmill”

  1. On the money!
    we need more peo­ple like you telling this to stu­dents (And teachers!)

  2. cw says:

    Hugh, I just dis­co­ve­red your blog and really enjoy it. Your latest car­toon is very, very good and applies to a far broa­der sub­ject than just women. Where we want to live, where we want to work, our govern­ment, fast food, the Web.
    Just wan­ted to say thanks for sha­ring your work. It ins­pi­res me.
    A rea­der,
    cw

  3. Alec Satin says:

    Hi Hugh,
    My blog is a dia­bo­li­cally won­der­ful way to come face to face with my own level of dis­ci­pline and com­mit­ment.
    No mat­ter what others think — I can see exactly how much I still would like to slack off at times.
    It will be won­der­ful to reach the point where I just natu­rally show up and do what needs to be done every time.
    Perhaps global-microbrand = enligh­ten­ment too?
    Peace and thanks for your car­toons.
    Alec

  4. Some­ti­mes I feel some peo­ple have it easy like the million­do­llarho­me­page or icanhavecheezeburger…

  5. Linda says:

    Keep telling us about what men don’t want please. Us lady folks need to know your dar­kest sec­rets.
    Also thanks for sha­ring inte­res­ting ideas, it’s enjo­ya­ble to be cha­llen­ged by them.

  6. Ben Rowe says:

    Hugh,
    The Glo­bal Mic­ro­brand idea is what keeps me going.
    You should seriously con­si­der wri­ting your second on book on this. I think it would be a winner.

  7. Dawn says:

    D’accord! There is no magic for­mula. You do not need the skills of some milio­naire entre­pre­neur. It is just hard work. This was a great dis­co­very for me.

  8. phil jones says:

    “Talent, sta­mina and dis­ci­pline.“
    Maybe neces­sary. Not suf­fi­cient, though, is it?

  9. abso­lu­tely agree hugh, i star­ted on that track some years ago but went about it in the wrong way as i was young, naive and didnt rea­lise the tools i had to my hand. Now, i’ve star­ted a fresh really, been pushing it and keep will — albiet with a break for the last 2 weeks as i was in buda­pest — but my man­tra has always been; the har­der you work, the luc­kier you get. Per­se­ve­rance and panache, both will do you well.