July 30, 2008

the blue monster tattoo

BMtattoo2.jpg
Dan Woodman, a Microsoft employee for the last two years, liked the Blue Monster so much, he went and got himself a REAL tattoo of it. He explains why here:

While I can never forget how much I love this company and all of the great things we do, I wanted a daily reminder of the fact that I, as a Microsoftie, need to change the world every single day. That is why, as part of MGX this year, I decided to fully embrace the Blue Monster and all it stands for. That is my very own Blue Monster tattoo (and yes, he is real!). He’s there to make sure I don’t forget why I am here and what it is that I am doing — changing the world.

Wow. Thanks, Dan. As a cartoonist, it doesn’t get any better than this. Like Pam Slim just told me, “Yikes, Hugh, that brings ‘Putting Skin into The Branding Game’ to a whole new level!”
[Hint to Marketers:] The fact that one of your colleagues is willing to get a company tattoo, AGAIN, demonstrates a strong sense of what Mark Earls calls “The Purpose-Idea”. Think about it. Seriously.

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12 Responses to “the blue monster tattoo”

  1. OK – so I jumped before I knew all the facts. I gave Hugh grief on Twitter about it perhaps not being real, but a rub-on.
    I stand corrected and am in real awe of Dan having the presence of mind to recognize that a reminder like this is a great way to keep your head on straight.
    I give it to you Hugh, you are amazing! Nice tattoo Dan.

  2. Dan Woodman says:

    Thanks, Steven. I can understand — it looks a little fake in that picture, but trust me — it’s the real deal. (It hurt way too much to be a rub-on.) But, now that you mention it… Blue Monster rub-on tattoos: perfect for when you need a non-permanent reminder of what it is you’re here to do today. :)
    -Dan

  3. Denis says:

    “The fact that one of your colleagues is willing to get a company tattoo…”
    But he didn’t. He got a tattoo of a cool drawing made by a very interesting person, but to anyone who doesn’t read this blog or isn’t part of the cognoscenti at MSFT, this *isn’t* a “company tattoo”.
    Show me someone who’s gotten a tattoo of the MSFT logo. Or the Windows logo. Then I’ll start paying a little more attention.
    (okay, snark mode off…)

  4. Eugen Erhan says:

    so i’m guessing, if you’re fired, you’re screwed :) ))

  5. DrSnowboard says:

    Branding yourself with a corporate logo, even if its only recognisable by geeks? Sheesh. Let’s hope job security isn’t a concern, otherwise there might need to be some tattoo edits. Perhaps a large blue whale to reflect the bloatware that is Vista once you stop drinking the koolaid?

  6. Paul says:

    Fascinating, I don’t even wear t-shirts that advertise things. William Gibson was right about corporate archologies. Go get ‘em Dan.

  7. Anonymous says:

    Man, in any other industry this would be seen as the most self abasing kind of brown-nosing. I don’t see why working in IT is any different from being a cog in any other transnational corporation – and a mediocre aggressively monopolist one at that….

  8. hugh macleod says:

    DrSnowboard, If you have a better idea, cool. Build it.

  9. Greig Harper says:

    I have to admit I’d be reluctant to get a tattoo just for an employer with the way the job market is these days. I suppose if you get one everywhere you work it’s a visual resumé :)

  10. Dan Woodman says:

    Denis: Here you go. http://blogs.technet.com/kevinremde/archive/2005/12/06/415649.aspx
    (And no, that one isn’t mine)
    As for the rest of the comments about getting fired, changing it, etc. I was passionate about Microsoft long before I worked here. And now that I do, I cannot imagine leaving. It is much more than a job — it is a way of life. I don’t envision ever regretting the ink, nor wishing to change it, but you can bet if that happens, I will let you know. ;)

  11. [...] Today found this great post, here is a quick excerpt : Dan Woodman, a Microsoft employee for the last two years, liked the Blue Monster so much, he went and got himself a REAL tattoo of it. He explains why. Read the rest of this great post Here [...]