http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22547 Miguel Cavalcanti Thu, 29 May 2008 01:10:43 +0000 http://gapingvoid.com/?p=4341#comment-22547 Hello Hugh, great cartoon !! You rock !! Thanks a lot, Miguel, from Brazil Hello Hugh, great cartoon !!
You rock !!
Thanks a lot, Miguel, from Brazil

]]> http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22546 Sebastian Franck Tue, 27 May 2008 11:12:09 +0000 http://gapingvoid.com/?p=4341#comment-22546 When I saw the headline "word-of-mouth is not created", I thought brilliant. But I expected a follow-up a little more profound, coming from you'n'all. The continuation I had in mind was rather: "Word-of-mouth is not created. It is earned". When I saw the headline “word-of-mouth is not created”, I thought brilliant. But I expected a follow-up a little more profound, coming from you’n’all. The continuation I had in mind was rather: “Word-of-mouth is not created. It is earned”.

]]> http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22545 Rasul Sha'ir Tue, 27 May 2008 06:36:07 +0000 http://gapingvoid.com/?p=4341#comment-22545 This reminds me of a similar train of thought. . . People pay attention (and may ultimately spread the word) when there is a compelling argument that that speaks to their life instincts - their emotions or their economics (or both). This reminds me of a similar train of thought…
People pay attention (and may ultimately spread the word) when there is a compelling argument that that speaks to their life instincts — their emotions or their economics (or both).

]]> http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22544 CheekierMeSly Tue, 27 May 2008 02:17:22 +0000 http://gapingvoid.com/?p=4341#comment-22544 True. But the "something in it for them" doesn't necessarily connote selfishness. Just finished Gladwell's <i>Tipping Point</i> (yes, superslacker for reading it way after <i>Blink</i>, and I heartily agree with his ideas about Connectors, Mavens, and Salesmen. Some people share because they get off from sharing - not because they're actually compensated beyond the emotional high. I've felt that personally, time and again. True. But the “something in it for them” doesn’t necessarily connote selfishness. Just finished Gladwell’s Tipping Point (yes, superslacker for reading it way after Blink, and I heartily agree with his ideas about Connectors, Mavens, and Salesmen. Some people share because they get off from sharing — not because they’re actually compensated beyond the emotional high. I’ve felt that personally, time and again.

]]> http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22543 peaky Mon, 26 May 2008 17:50:30 +0000 http://gapingvoid.com/?p=4341#comment-22543 surely the point of "word of mouth" is that it isn't in a vacuum, its a twoway street. its trust 'loaded', theres social investment in it. Its also 'on approval' just a thought P surely the point of “word of mouth” is that it isn’t in a vacuum, its a twoway street. its trust ‘loaded’, theres social investment in it.
Its also ‘on approval’
just a thought
P

]]> http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22542 Andy Sernovitz Sun, 25 May 2008 03:21:51 +0000 http://gapingvoid.com/?p=4341#comment-22542 Something in it for them = emotional rewards, never monetary rewards. They must feel smart, happy, important, love, fun, belonging. Or angry. Something in it for them = emotional rewards, never monetary rewards.
They must feel smart, happy, important, love, fun, belonging. Or angry.

]]> http://gapingvoid.com/2008/05/23/word-of-mouth-is-not-created/#comment-22541 caleb Sat, 24 May 2008 17:31:46 +0000 http://gapingvoid.com/?p=4341#comment-22541 Awesome! I try to tell people all the time. Appeal to individual self interest. Awesome! I try to tell people all the time. Appeal to individual self interest.

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