Comments on: “the blue monster is the future of marketing” http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Bobby http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22375 Bobby Sat, 17 May 2008 19:26:33 +0000 http://gapingvoid.com/?p=4304#comment-22375 I still don't get blue monster? I still don’t get blue monster?

]]> By: hugh macleod http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22374 hugh macleod Fri, 09 May 2008 19:20:25 +0000 http://gapingvoid.com/?p=4304#comment-22374 PCD, I doubt you have any serious knowledge as to EXACTKY WHAT I'm thinking. As for your ungracious thoughts on Microsoft, time will tell ;-) btw, Normally I don't publish anonymous comments, but what the hell, I'm guessing you probably work for a competitor of theirs, and giving out your name would probably not be a wise carer move. Rock on. PCD, I doubt you have any serious knowledge as to EXACTKY WHAT I’m thinking. As for your ungracious thoughts on Microsoft, time will tell ;-)
btw, Normally I don’t publish anonymous comments, but what the hell, I’m guessing you probably work for a competitor of theirs, and giving out your name would probably not be a wise carer move. Rock on.

]]> By: PCD http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22373 PCD Fri, 09 May 2008 18:37:05 +0000 http://gapingvoid.com/?p=4304#comment-22373 You are waaaaaay over thinking this... MSFT is fucked, period. You are waaaaaay over thinking this… MSFT is fucked, period.

]]> By: charlie http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22372 charlie Fri, 09 May 2008 13:51:53 +0000 http://gapingvoid.com/?p=4304#comment-22372 Eh, so long as the Blue Monster doesn't turn into the Blue Sock. Creating true social objects is very hard. alexdc and I have had numerous discussion on it sparked by that Singles Bracelet thingy. And I also think that when you say "I believe the Blue Monster is the future of marketing." you are really reiterating and condensing what you've been saying and doing for a very long time. Good to see the concept hold. Eh, so long as the Blue Monster doesn’t turn into the Blue Sock. Creating true social objects is very hard.
alexdc and I have had numerous discussion on it sparked by that Singles Bracelet thingy.
And I also think that when you say “I believe the Blue Monster is the future of marketing.” you are really reiterating and condensing what you’ve been saying and doing for a very long time. Good to see the concept hold.

]]> By: David Everitt-Carlson http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22371 David Everitt-Carlson Fri, 09 May 2008 07:34:57 +0000 http://gapingvoid.com/?p=4304#comment-22371 Stop, wait, reverse that...(from Willie Wonka) What I like about the Blue Monster is that it makes MSFT smaller than itself. The problem with MSFT is that it is SO big it becomes faceless in many aspects. The Blue Monster puts a face on the company, and one that is cheerful and just a little subversive. Like Dennis the Menace. It shows that the company is willing to be self effacing and even recognize it's inner "demon". It has a life of it's own because MSFT let's it and because they let it, reflects positively back on the company. BRAVO Blue Monster! Stop, wait, reverse that…(from Willie Wonka)
What I like about the Blue Monster is that it makes MSFT smaller than itself. The problem with MSFT is that it is SO big it becomes faceless in many aspects. The Blue Monster puts a face on the company, and one that is cheerful and just a little subversive. Like Dennis the Menace. It shows that the company is willing to be self effacing and even recognize it’s inner “demon”. It has a life of it’s own because MSFT let’s it and because they let it, reflects positively back on the company. BRAVO Blue Monster!

]]> By: Paul http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22370 Paul Fri, 09 May 2008 03:54:52 +0000 http://gapingvoid.com/?p=4304#comment-22370 >Robert, Google already has a Blue Monster, it already is 'colorized', it looks like this. Google(tm) OH, you already knew that :-) >Robert,
Google already has a Blue Monster, it already is ‘colorized’, it looks like this.
Google™
OH, you already knew that :-)

]]> By: Robert Scoble http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22369 Robert Scoble Thu, 08 May 2008 22:35:11 +0000 http://gapingvoid.com/?p=4304#comment-22369 You should colorize the Blue Monster and take it to Google. :-) You should colorize the Blue Monster and take it to Google. :-)

]]> By: pol http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22368 pol Thu, 08 May 2008 22:14:01 +0000 http://gapingvoid.com/?p=4304#comment-22368 Deep. Soooooooooooooooooo Deeeeeeeeeeeeeeeeeeeeeep. Deep. Soooooooooooooooooo Deeeeeeeeeeeeeeeeeeeeeep.

]]> By: Darcy Moen http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22367 Darcy Moen Thu, 08 May 2008 21:54:45 +0000 http://gapingvoid.com/?p=4304#comment-22367 Hugh, as longs as there has been trade, there has been the need of marketing. Looking back at just the past 100 years, there have been many an author writing about 'new marketing' (such as Claude Hopkins Scientific Marketing, David Ogilvy on Advertising, etc, etc.) You mention Seth and Purple Cow, and of course social objects currently personified by the Blue Monster. I totally agree with Alex, isn't this what marketing should have been all about? There are numerous processes and techniques to close a sale, many of which result in failure. Customers have many reasons to buy. The timeless magic of commerce happens in a very narrow overlapping area called 'marketing'. Hugh, you inspired my first ever blog related drawing. <a href="http://www.flickr.com/photos/26405521@N03/2477008012/" rel="nofollow">http://www.flickr.com/photos/26405521@N03/2477008012/</a> Hugh, as longs as there has been trade, there has been the need of marketing. Looking back at just the past 100 years, there have been many an author writing about ‘new marketing’ (such as Claude Hopkins Scientific Marketing, David Ogilvy on Advertising, etc, etc.) You mention Seth and Purple Cow, and of course social objects currently personified by the Blue Monster.
I totally agree with Alex, isn’t this what marketing should have been all about? There are numerous processes and techniques to close a sale, many of which result in failure. Customers have many reasons to buy. The timeless magic of commerce happens in a very narrow overlapping area called ‘marketing’.
Hugh, you inspired my first ever blog related drawing. http://www.flickr.com/photos/26405521@N03/2477008012/

]]> By: Jas Dhaliwal http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22366 Jas Dhaliwal Thu, 08 May 2008 21:01:21 +0000 http://gapingvoid.com/?p=4304#comment-22366 Hugh, Well said. The Blue Monster has inspired many of us. More importantly, it serves a good entry point for discussions. Discussions occurring within small firms to the board rooms of the largest corporates. Social Objects unlock something powerful. The power for people to communicate again with themselves and their customers. It is honest, pure and no bullshit. There's a thesis in here... and one day I may research it for a doctorate... BTW, how's the book coming along? Jas Hugh,
Well said. The Blue Monster has inspired many of us.
More importantly, it serves a good entry point for discussions. Discussions occurring within small firms to the board rooms of the largest corporates.
Social Objects unlock something powerful. The power for people to communicate again with themselves and their customers. It is honest, pure and no bullshit.
There’s a thesis in here… and one day I may research it for a doctorate…
BTW, how’s the book coming along?
Jas

]]> By: Alex http://gapingvoid.com/2008/05/08/the-blue-monster-is-the-future-of-marketing/#comment-22365 Alex Thu, 08 May 2008 20:29:46 +0000 http://gapingvoid.com/?p=4304#comment-22365 It's the future of marketing ... and yet, isn't this what marketing should always have been about? Professionals somehow lost sight of the art of marketing by focusing on the science marketing. Great post. It’s the future of marketing … and yet, isn’t this what marketing should always have been about? Professionals somehow lost sight of the art of marketing by focusing on the science marketing. Great post.

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