Comments on: “social gestures beget social objects”

By: James Gordon-MacIntosh

James Gordon-MacIntosh — Mon, 07 Apr 2008 00:28:26 +0000

Hey Hugh,
Thanks for that. A really interesting — and very rich — territory.
Was thinking about the brands that are enabling this kind of stuff to happen.
When you think about it, there are plenty of businesses at least online that are enabling this sort of thing — Zopa, TripAdvisor, Amazon reviews, eBay, Book Mooch.
These brands enable consumers to do something they couldn’t before: find out what hotels are REALLY like, buy and sell online, share books they no longer want.
You may be interested in this: an excerpt of a Wolff Olins event that we worked on and we posted about …
http://t4w.blogs.com/spinningaround/2008/02/wolf-olins-and.html
Interesting territory indeed …

By: Crawford

Crawford — Wed, 02 Apr 2008 23:17:54 +0000

We’ve spent all this money, installed all these routers and switches, laid all this fiber, blew up all this heirarchy, so we could get to…
…the purity of the one-to-one marketing interaction.
Yes. Not knocking it. Love it. Just suggesting that maybe we can learn a lot by looking to the roots of the Fuller Brush Man and the original Atlantic City Boardwalk social object-ers.

By: Fred Brandenberg

Fred Brandenberg — Mon, 31 Mar 2008 20:13:36 +0000

Interesting concept, but can you please transcribe the interview and summarize it in a paragraph. Watching the interview was painful. These guys have about a 7 charisma.

By: Teann

Teann — Sat, 29 Mar 2008 07:16:38 +0000

There is a fine line between heaven and hell. It becomes clear in August on your bike in Alpine.

By: Teann

Teann — Sat, 29 Mar 2008 06:59:05 +0000

There is a fine line between heaven and hell. It becomes clear in august on your bike in Alpine.

By: Euro Tailors

Euro Tailors — Fri, 28 Mar 2008 21:39:20 +0000

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By: Joaquín

Joaquín — Mon, 24 Mar 2008 23:43:08 +0000

Thanks for this video!
Is it me, or is this whole movement the beginning of us humans starting to “get it”? I personally think
web 2.0 = human dynamics 101
What these tools do is enable and empower people and businesses who are transparent and, like Hugh says, “genuine”. This is putting our human core values at the core of what we do.
[end of “feel good” observation]

By: Sean

Sean — Mon, 24 Mar 2008 11:54:57 +0000

Well done, Hugh. A couple of clouds cleared out for me with this. Thanks.

By: Shelley Noble

Shelley Noble — Mon, 24 Mar 2008 08:22:53 +0000

Brilliant. I’m so glad I watched that, Hugh.
I agree with your approaches and assessments completely. I’m grateful you’re out there on the bleeding edge, explaining how to ride.

By: Nikita Polyakov

Nikita Polyakov — Mon, 24 Mar 2008 06:18:32 +0000

I was just explaining what a Social Marker was to someone I met at a OrlandoCodeCamp conference last night. And how we both used them to establish a solid base for a night full of conversation.