March 23, 2008
“social gestures beget social objects”
When I was last in San Francisco a few weeks ago, my good friend, Shel Israel interviewed me, as part of his new FastCompany.com gig. We talked about “Social Objects”, with a heavy emphasis on “Social Markers”. It was a fun time. Thanks for the opportunity, Shel!
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I was just explaining what a Social Marker was to someone I met at a OrlandoCodeCamp conference last night. And how we both used them to establish a solid base for a night full of conversation.
Brilliant. I’m so glad I watched that, Hugh.
I agree with your approaches and assessments completely. I’m grateful you’re out there on the bleeding edge, explaining how to ride.
Well done, Hugh. A couple of clouds cleared out for me with this. Thanks.
Thanks for this video!
Is it me, or is this whole movement the beginning of us humans starting to “get it”? I personally think
web 2.0 = human dynamics 101
What these tools do is enable and empower people and businesses who are transparent and, like Hugh says, “genuine”. This is putting our human core values at the core of what we do.
[end of “feel good” observation]
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There is a fine line between heaven and hell. It becomes clear in august on your bike in Alpine.
There is a fine line between heaven and hell. It becomes clear in August on your bike in Alpine.
Interesting concept, but can you please transcribe the interview and summarize it in a paragraph. Watching the interview was painful. These guys have about a 7 charisma.
We’ve spent all this money, installed all these routers and switches, laid all this fiber, blew up all this heirarchy, so we could get to…
…the purity of the one-to-one marketing interaction.
Yes. Not knocking it. Love it. Just suggesting that maybe we can learn a lot by looking to the roots of the Fuller Brush Man and the original Atlantic City Boardwalk social object-ers.
Hey Hugh,
Thanks for that. A really interesting — and very rich — territory.
Was thinking about the brands that are enabling this kind of stuff to happen.
When you think about it, there are plenty of businesses at least online that are enabling this sort of thing — Zopa, TripAdvisor, Amazon reviews, eBay, Book Mooch.
These brands enable consumers to do something they couldn’t before: find out what hotels are REALLY like, buy and sell online, share books they no longer want.
You may be interested in this: an excerpt of a Wolff Olins event that we worked on and we posted about …
http://t4w.blogs.com/spinningaround/2008/02/wolf-olins-and.html
Interesting territory indeed …