February 5, 2008

off to california on saturday for the office developer’s conference

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This Satur­day I’m put­ting on my traveler’s hat and hea­ding for San Jose, Cali­for­nia, for the Mic­ro­soft Office Developer’s Con­fe­rence, 2008.
Here’s a page on the rea­sons peo­ple attend:

–Take a deep dive into the real world pro­duct and deploy­ment expe­rience and gui­dance about the Mic­ro­soft Office Sys­tem pro­ducts and tech­no­lo­gies since Office 2007 came to mar­ket.
–Expand your thin­king by lear­ning about Office Busi­ness Appli­ca­tions and how Office as an appli­ca­tion deve­lop­ment plat­form is revo­lu­tio­ni­zing the soft­ware deve­lop­ment lands­cape.
–Learn key soft­ware archi­tec­ture pat­terns for desig­ning and buil­ding Office Busi­ness Applications.

I’ve been com­mis­sio­ned by Mic­ro­soft to basi­cally walk around the place, talk to peo­ple, and draw car­toons. The dood­ling equi­va­lent to Gonzo Jour­na­lism, I guess you could say.
From a per­so­nal stand­point, I like han­ging with the Mic­ro­soft peo­ple. Because [A] they’ve got so much going on all the time and [B] they’re very, very smart peo­ple, there’s a lot for me to learn. I’ve already done the “Art” thing in spa­des. I like the totally con­tras­ting, somewhat naive foray into tech.
There are rumors I might get to meet Bill Gates. That would be inte­res­ting.
Then I’m off to Texas for a week or two to visit my father, who I’ve not seen for a while. Then I’m in Las Vegas for Mix ’08 in early March.
I’m really loo­king for­ward to being back on the road again, after a month or two off in Cum­bria.
I seem to have two sides of my per­so­na­lity. One is the hyper-social side, where I get on a plane and meet and talk with lots of peo­ple, again and again.… then I burn out and head back to Cum­bria, and play rec­luse for a while, and recharge my bat­te­ries.
James Joyce once said that a wri­ter needs three things– Silence, Exile, and Cun­ning. I sup­pose my Cumbrian-Globetrotting mix is my way of achie­ving exactly that. Rock on.

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9 Responses to “off to california on saturday for the office developer’s conference”

  1. jill says:

    Who the heck wrote that page (rea­sons peo­ple attend)? Are we living in 1990?
    I love Mic­ro­soft (I know, not a popu­lar stance) but fuck me, if a mar­ke­ting per­son wrote that, they need to be shot.
    That first bullet point is like a slee­ping pill. I despair.

  2. vinnie says:

    “silence, exile and cun­ning” i think…mind you, soli­tude can’t hurt

  3. hugh macleod says:

    You’re right, Vin­nie. Chan­ged. Thanks :)

  4. There’s the rea­sons they give peo­ple to attend (the “mar­ke­ting” side) and the rea­sons peo­ple actually attend (the “sociology/anthropology” side). Might be some good car­toons to be drawn around the latter.

  5. John says:

    I won­der how long it will be until MS “borrows” your idea and offers us a pro­duct that crea­tes car­toons on the back of our busi­ness cards?

  6. Con­vince the ave­rage CIO to love Microsoft’s pro­ducts. At the moment, they have them ‘cos they’re good enough and don’t give them a ton of pain. Go from there.
    BTW — acci­den­tally found the sec­ret of get­ting TONS of page view. Write a) Apple sux or b) BillG walks on water.

  7. “You have to eat well, be well hou­sed, have a screw from time to time, smoke your pipe and drink your cof­fee in peace” — Vincent VanGogh

  8. Drue Kataoka says:

    Hugh– Con­grats– sounds like great fun. I know you will add energy and exci­te­ment to the Mic­ro­soft mix. I look for­ward to hea­ring the high­lights :)

  9. Dave says:

    Hugh,
    If you are pas­sing through Phoe­nix look me up. I can at least offer you a home-cooked meal. ;-)