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January 26, 2008

johnnie moore on social objects

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John­nie Moore, my fre­quent colla­bo­ra­tor on All Things Evil, makes a good point about Social Objects:

So don’t let all the talk about social objects make you think that mar­ke­ting is all about the props. The props are great if they spark rela­tionships, and they may look impor­tant as mar­kers of rela­tionships… but they’re not the real magic.

Tags: Johnnie Moore, Marketing, social Objects

5 Responses to “johnnie moore on social objects”

1. Dave Armstrong says:

   January 27, 2008 at 12:21 AM

   I have seve­ral social objects that always bring me in close con­tact with others and start great con­ver­sa­tions.
   My recum­bant bike that I take on the riding trail. Ever­yone wants to look at it, talk about it, and I let anyone who wants to take it for a test ride. Never ending con­ver­sa­tion star­ter. Some­ti­mes you can’t end it.
   My fake fur coat. Total stran­gers com­ment on how nice it is and then they touch it, basi­cally pet it, mul­ti­ple times. I don’t know what brings that out in peo­ple, but it is nice to be pet­ted.
   My iPhone. This starts a half hour con­ver­sa­tion with anyone that sees it and wants to know how it works.
   My pro grade digi­tal camera. I actually let peo­ple hold it, look through the view fin­der, take some pic­tu­res, and look at them on the vie­wer after­words. I tell all the chicks that I do pro­fes­sio­nal nude pho­tos and to call me if they want some free shots for their port­fo­lio. I have more takers on this one than rejects. And I really am only after the pho­tos. My wife and I are very happy together. I am trying to get Hugh into this hobby thin­king he will meet some great friends this way …
   Dave
2. James says:

   January 27, 2008 at 10:57 AM

   Not social objects, unless you count the IE8 reve­la­tions as the social object cau­sing must con­ver­sa­tion and cons­ter­na­tion around the web.
   Any­way, http://www.molly.com/2008/01/24/me-ie8-and-microsoft-versioning/ is a stun­ning cri­ti­que of how Mic­ro­soft is fai­ling at trans­pa­rency that you (as part of the blue mons­ter) should be loo­king in to.
3. hugh macleod says:

   January 27, 2008 at 1:53 PM

   Inte­res­ting link, James. Thanks for that
4. Catherine says:

   January 29, 2008 at 12:12 AM

   OI!!! i just saw your face­book edit and gig­gled! So you’ve chan­ged from Catho­lic to “Pro­tes­tant” huh ;0).….. Gotta love ya!
5. Catherine says:

   January 29, 2008 at 12:12 AM

   OI!!! i just saw your face­book edit and gig­gled! So you’ve chan­ged from Catho­lic to “Pro­tes­tant” huh ;0).….. Gotta love ya!