January 11, 2008
podcast update
Just in case you missed it, here it is one more time:
Johnnie Moore and Mark Earls, my two favorite British marketing bloggers, joined me last weekend on a podcast, where we riff about the “Death of Advertising” and, more importantly, what comes after it.
The podcast is here on Johnnie’s blog. We had a most enjoyable 45 minutes or so. Hopefully you’ll concur.
P.S. In case you don’t have 45 minutes to spend listening to a podcast, Johnnie also kept pretty comprehensive notes on the minutes:
40.35 Mark’s looking at how behaviours cascade through populations and we do we work with them or subvert them. Hugh: companies don’t like to work with random.
41.35 Hugh: what’s worked for me is to get away from the idea of message and think instead of social gesture. How this works for Stormhoek.
43.05 Johnnie: Social objects are incidental to the fundamental process of relating. The brand is secondary to the process and branding goes wrong when it tries to make the product the star. Hugh: paying more attention to the conversations that are happening rather than creating a message.
Rock on, Johnnie.
Thats why,I believe on more conversations/interactions than creating or spending on making a brand..!! What a waste of time and money, I feel. Don’t we get one simple fact that nowadays marketing has become mere reflection of social paradigm.. So “Reverse Branding” with more importance to Social Objects (as you mentioned Hugh) is more important in the modern era…
Any comments..
Very cool.
I don’t work in marketing but I realize marketing is in everything I do. Or, it better be.
My notes:
If you work for a company, it’s not about how good you are at the job, it’s about how good you can kiss butts. But, if you work for yourself you better love it because sometimes it will take all that you’ve got to keep the wolves away.
I didn’t understand the “army of logo police” comment. Was this literal?
Marketing customers have unrealistic expectations, but they’re the ones you’re really selling to.
Social objects are like the “hook” in a Grateful Dead song. They’re the part where everyone sings along.
I like the imagery of the word “cascade”.
Stormhoek
I’ts great. I think about it. I’ll be back and write something more. Hi — Mielno
Could anibody tell me if they know an Artist with the Name Warrick Llewllin Mac Leod he did some art in Switzerland 20 years ago. Thanks