Comments on: meatball sundae: ten questions for seth godin

By: Ron Taylor

Ron Taylor — Tue, 08 Jan 2008 18:22:28 +0000

Seth's answer to question 1 raises an interesting paradox "factories and advertising, neither matter so much". So why are many of the internet Search giants in the UK using traditional "interuption" advertising campaigns on TV to create awareness of their brands. Classic example last night at prime time 30 sec ad for Travelsupermarket.com/Moneysupermarket.com followed a minute later by a 30 sec ad. for Direct Line Insurance( a major non web competitor espousing the message "cut out the middle man-you won't find us on search engines"

By: music

music — Mon, 07 Jan 2008 08:10:37 +0000

very interesting.
i’m adding in RSS Reader

By: Krista Neher

Krista Neher — Mon, 07 Jan 2008 04:10:07 +0000

Can’t wait to read the book.…..Great post!

By: Corey Kossack

Corey Kossack — Sun, 06 Jan 2008 00:48:50 +0000

I am such a big fan of Seth’s. I met him when he came to speak in Tempe and he was very kind as well. We are going to be showcasing one of his great speeches on Club E Network later this month!
I’m amazed that Seth churned out another book so fast!

By: David Martin

David Martin — Sat, 05 Jan 2008 21:54:33 +0000

Bravos to Seth and Hugh. Well done, thanks for sharing.

By: Espen

Espen — Sat, 05 Jan 2008 19:11:21 +0000

As for question no. 4, I heartily disagree about the view taken on Neal Stephenson: “Cryptonomicon” is a gem and “The Baroque Cycle” just the ticket for the Stephenson junkie. I think they will stand the test of time better than both DA and SC, which are predicated on technological predictions that at some point will seem either mundane or wildly inaccurate.

By: Christopher Scott

Christopher Scott — Sat, 05 Jan 2008 12:28:50 +0000

I’ve read six of Seth’s books and I they really have made a difference in our nonprofit.
I think he gets a lot of credit for what he does in the biz. world, and doesn’t get enough credit for what he gives to nonprofits such as free seminars and promotion on his blog (ie. Acumen Fund).

By: Paul

Paul — Sat, 05 Jan 2008 06:24:46 +0000

Fascinating, I’ve pumped this into my thinkblender. Thanks for the Q & A Hugh.
Also I’m glad Stephenson can write whatever he wants as I much prefered “Cryptonomicon” and “The Baroque Cycle” trilogy.

By: John Stavely

John Stavely — Sat, 05 Jan 2008 03:52:49 +0000

Great interview, Hugh. You two are my favorite thought starters. Thanks for everything!

By: Mary Anne Davis

Mary Anne Davis — Sat, 05 Jan 2008 00:46:20 +0000

Thank you!

By: Corey Canfield

Corey Canfield — Fri, 04 Jan 2008 22:51:17 +0000

Seth & Hugh, thank you for giving me permision to share in the modern marketing dilemma. Being in the CPG Industry, I struggle with being able to share my personal enlightenment to the concepts far enough up the ladder to spark change. Everyday I strive to capture the nuggets of insights through blogs and books such as Seth’s. So why can’t people in the positions of influence see the same things I do in the numerous “show, not tell” stories you provide? The examples displayed in this book may just be the tipping point I need to discover the potential entrepreneur I can become. Thank you! — Corey

By: Kimber Chin

Kimber Chin — Fri, 04 Jan 2008 20:51:52 +0000

This is a treat, two of my fave bloggers interviewing each other.
I love how you address the sameness that is typical of most writer’s works. Each of Seth’s books has something “new” yet builds on the others. Which makes sense.
What doesn’t make sense is the opposite. When you read two books from the same author published in a row and they contradict each other.

By: Karthick

Karthick — Fri, 04 Jan 2008 20:08:45 +0000

Seth is indeed remarkable. I just devoured his first book permission marketing, now I’m on to purple cow and the Big moo. His blog is definitely one of the best to read!
Great work here btw Hugh!

By: Dennis Freire

Dennis Freire — Fri, 04 Jan 2008 12:30:41 +0000

I got my copy of Meatball Sundae and I’m stoked. Here’s why.
After purchasing every Seth Godin book available at Amazon.com and reading & rereading them (including his old “clueless” books), and reading all the free eBooks, I spent much time trying to apply the the observations, principles and truths Seth explains and illuminates, to the marketing of non-web, non-sexy, durable good, old school products & services.
Just trying to figure it out through doing: experiment, test, adjust, etc. But I was only seeing shadows, silhouettes, ill-defined yet vaguely familiar images.
Well, Meatball Sundae is the light. My thoughts have been mere shadows on Plato’s cave.
I too often was whipping up meatball sundaes.
So, then, here I am, musing about the book, about Seth marketing Seth, about the intimate conversation Seth has with those who’ve given him permission to enter their intellectual lives… and I begin to associate Seth’s care, custody and control of his permission asset with your style, Hugh.
And then, with a John-Madden BAM! I get the feed of your 10 questions with Seth. Well timed and very helpful. Thanks a ton!

By: Paul Chaney

Paul Chaney — Fri, 04 Jan 2008 10:40:07 +0000

I was fortunate to receive an autographed copy thanks to a co-worker who attended a conference where Seth was the keynote speaker. Needless to say, I devoured it. Classic Godin is all I can say.
Also, was fortunate enough to sit in on a webinar today sponsored by Marketing Profs where Seth shared the concepts contained in the book.
Thanks, Hugh. Great interview.