http://gapingvoid.com/2008/01/03/early-blog-marketing-young-adam/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2008/01/03/early-blog-marketing-young-adam/#comment-21235 Stewart Steel Fri, 04 Jan 2008 02:11:22 +0000 http://gapingvoid.com/?p=4178#comment-21235 In 1995 I lit the stage adaptation of the Janice Galloway novel, "The Trick is to Keep Breathing" at the Tron Theatre. As well as lighting designer I also created/maintained the theatre's website. As part of my role I asked Janice to write a small piece for the website which asked why she granted Michael Boyd, the director, to adapt her book. Looking back I asked her to do a traditional newspaper piece. I like what you did for Young Adam, it starts to become a discussion. The article that Janice wrote though could've become a small social object if it was done now. Sure, back then it was talked about, it was used in other mediums and it was useful marketing tool. But there was no easy way to allow people to talk about the piece, to become emotionally engaged with it. Great to know that times has changed for the better, thanks for making me feel old too. take care. In 1995 I lit the stage adaptation of the Janice Galloway novel, “The Trick is to Keep Breathing” at the Tron Theatre. As well as lighting designer I also created/maintained the theatre’s website.
As part of my role I asked Janice to write a small piece for the website which asked why she granted Michael Boyd, the director, to adapt her book.
Looking back I asked her to do a traditional newspaper piece. I like what you did for Young Adam, it starts to become a discussion.
The article that Janice wrote though could’ve become a small social object if it was done now. Sure, back then it was talked about, it was used in other mediums and it was useful marketing tool. But there was no easy way to allow people to talk about the piece, to become emotionally engaged with it.
Great to know that times has changed for the better, thanks for making me feel old too.
take care.

]]> http://gapingvoid.com/2008/01/03/early-blog-marketing-young-adam/#comment-21234 Chris Campbell Fri, 04 Jan 2008 00:54:06 +0000 http://gapingvoid.com/?p=4178#comment-21234 Wow. It's hard to believe that it was 4 years ago. Things seemed to move much more slowly then. It's fascinating to look back as I vividly remember reading about Young Adam and seeking it out. That social object then lead me to follow the Hallam Foe blog by Colin Kennedy and that led me to Gia's Sunshine blog. I was talking with similar-minded people and it just grows. Social Objects are small pieces authentically joined. It's not just the information, but the person sharing it that creates that social object. Thanks for jumping back and linking this in with your current on-target thinking. Wow. It’s hard to believe that it was 4 years ago. Things seemed to move much more slowly then. It’s fascinating to look back as I vividly remember reading about Young Adam and seeking it out.
That social object then lead me to follow the Hallam Foe blog by Colin Kennedy and that led me to Gia’s Sunshine blog. I was talking with similar-minded people and it just grows.
Social Objects are small pieces authentically joined. It’s not just the information, but the person sharing it that creates that social object.
Thanks for jumping back and linking this in with your current on-target thinking.

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