http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-58660 The company’s social graph – and how to benefit from it « Newsdesk PR 2.0 Wed, 31 Aug 2011 23:01:24 +0000 http://gapingvoid.com/?p=4177#comment-58660 [...] And the Social Object is “the node” in these social networks. The Social Object is the reason why two people are talking to each other, as opposed to talking to somebody else. [...] […] And the Social Object is “the node” in these social networks. The Social Object is the reason why two people are talking to each other, as opposed to talking to somebody else. […]

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-56005 Google+ and SEO : RippleSmith Web Optimization Services Fri, 15 Jul 2011 12:23:25 +0000 http://gapingvoid.com/?p=4177#comment-56005 [...] time and what they are trying to capture for user benefit. But perhaps one of the most succinct is Hugh McLeod’s notion of social objects. If you’re shouting about the benefits of Maxwell House coffee (yawn), you’ll eventually get [...] […] time and what they are trying to capture for user benefit. But perhaps one of the most succinct is Hugh McLeod’s notion of social objects. If you’re shouting about the benefits of Maxwell House coffee (yawn), you’ll eventually get […]

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-56003 Google+ and SEO — Online Web News Archive Fri, 15 Jul 2011 11:05:51 +0000 http://gapingvoid.com/?p=4177#comment-56003 [...] and what they are perplexing to constraint for user benefit. But maybe one of a many laconic is Hugh McLeod’s idea of amicable objects. If you’re cheering about a advantages of Maxwell House coffee (yawn), you’ll eventually get by [...] […] and what they are perplexing to constraint for user benefit. But maybe one of a many laconic is Hugh McLeod’s idea of amicable objects. If you’re cheering about a advantages of Maxwell House coffee (yawn), you’ll eventually get by […]

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-45999 What is a "social object" in social media context? - Quora Sat, 15 Jan 2011 02:43:29 +0000 http://gapingvoid.com/?p=4177#comment-45999 [...] is artist Hugh McLeod talking about why the "social object" is the future of marketing: http://gapingvoid.com/2008/01/02...Basically, by applying something that causes us to talk to an otherwise inanimate object, you create [...] […] is artist Hugh McLeod talking about why the “social object” is the future of marketing: http://gapingvoid.com/2008/01/02…Basically, by applying something that causes us to talk to an otherwise inanimate object, you create […]

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-35518 Beware of the Dogma « Si Quando Dubium, Illic Est Scilicet Tue, 29 Jun 2010 21:26:03 +0000 http://gapingvoid.com/?p=4177#comment-35518 [...] my own part, I’ve spent a lot of time getting my head around The Cluetrain Manifesto, and Social Object Theory. While I can’t claim to have picked up a bunch of nifty new skills or tools as a result, I [...] […] my own part, I’ve spent a lot of time getting my head around The Cluetrain Manifesto, and Social Object Theory. While I can’t claim to have picked up a bunch of nifty new skills or tools as a result, I […]

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-27516 This year’s thoughts on marketing next year – Marketing to networks « The Communications Room Wed, 16 Dec 2009 02:45:38 +0000 http://gapingvoid.com/?p=4177#comment-27516 [...] Social Object Theory – People share things that are interesting, sometimes that’s an ad [...] […] Social Object Theory – People share things that are interesting, sometimes that’s an ad […]

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21233 Mike Abundo Mon, 14 Jan 2008 11:21:19 +0000 http://gapingvoid.com/?p=4177#comment-21233 Social Object = Purple Cow. Social Object = Purple Cow.

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21232 Dave - lifekludger Mon, 14 Jan 2008 08:43:44 +0000 http://gapingvoid.com/?p=4177#comment-21232 "or did the internet evolve as fast as it did in order to circumvent the Hyper-Clutter? I’m guessing the latter." I'm with you there. In lotsa ways too not just in regards to 'Hyper-Clutter' I believe that people create what (culture) they crave. Peace, Dave. “or did the internet evolve as fast as it did in order to circumvent the Hyper-Clutter? I’m guessing the latter.“
I’m with you there. In lotsa ways too not just in regards to ‘Hyper-Clutter’
I believe that people create what (culture) they crave.
Peace, Dave.

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21231 RomanJeremie Fri, 04 Jan 2008 05:30:49 +0000 http://gapingvoid.com/?p=4177#comment-21231 Hi Hugh Did you hear about TvLowCost ? <a href="http://www.tvlowcost.co.uk/" rel="nofollow"><a href="http://www.tvlowcost.co.uk/" rel="nofollow">http://www.tvlowcost.co.uk/</a></a> I think It's revolutionary in the old world of conventional advertising agencies. Cheers Hi Hugh
Did you hear about TvLowCost ?
http://www.tvlowcost.co.uk/
I think It’s revolutionary in the old world of conventional advertising agencies.
Cheers

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21230 Dennis Howlett Fri, 04 Jan 2008 04:05:15 +0000 http://gapingvoid.com/?p=4177#comment-21230 @scottr: and what is it exactly that you do? Oh checked it. Moving swiftly on. @scottr: and what is it exactly that you do? Oh checked it. Moving swiftly on.

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21229 Cheekier MeSly Fri, 04 Jan 2008 02:00:38 +0000 http://gapingvoid.com/?p=4177#comment-21229 So Hugh, what "responsibilty" do the creators of social objects such as news articles have to clarify the <i>currency</i> of their object? The most popular link on Time.com right now is <a href="http://www.time.com/time/magazine/article/0,9171,877155,00.html" rel="nofollow">an article from 1970</a> about a U.S. couple initially not allowed to adopt because they were atheists. It got my knickers in a twist, I tell ya, until a peep pointed out it was not *new* news. So Hugh, what “responsibilty” do the creators of social objects such as news articles have to clarify the currency of their object? The most popular link on Time.com right now is an article from 1970 about a U.S. couple initially not allowed to adopt because they were atheists. It got my knickers in a twist, I tell ya, until a peep pointed out it was not *new* news.

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21228 Laren Thu, 03 Jan 2008 22:45:03 +0000 http://gapingvoid.com/?p=4177#comment-21228 That card makes me think of karaoke . . . That card makes me think of karaoke …

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21227 Mary Anne Davis Thu, 03 Jan 2008 19:54:46 +0000 http://gapingvoid.com/?p=4177#comment-21227 I'm just guessing, but this sounds like a terrific book idea ;). You go dude and Happy New Year! We have piles of snow in upstate NY. I’m just guessing, but this sounds like a terrific book idea . You go dude and Happy New Year! We have piles of snow in upstate NY.

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21226 T Thu, 03 Jan 2008 14:28:26 +0000 http://gapingvoid.com/?p=4177#comment-21226 Great post, reminds me of a book I'm currently halfway through called Anatomy of Buzz. This post is a good supplement to the ideas I'm currently digesting in that book. Great post, reminds me of a book I’m currently halfway through called Anatomy of Buzz. This post is a good supplement to the ideas I’m currently digesting in that book.

]]> http://gapingvoid.com/2008/01/02/why-the-social-object-is-the-future-of-marketing/#comment-21225 Christina Tierney Thu, 03 Jan 2008 11:19:32 +0000 http://gapingvoid.com/?p=4177#comment-21225 Social Object = Personal Computer I remember quite vividly the purchase of my first PC, and I will not share when that happened only that it was a while ago. The buzz, the word of mouth evangelizing this object created in our world was like nothing we had ever experienced. We all sat around obsessing over this wonderful new toy for hours that turned into days, months and now years. And at the time the PC was so much a "one way" exercise. We had not even connected local area networks, let alone the internet. You had to copy things on 5" floppy disks...walk over and "share" in person. For me as an old school geek and parent of new school geeks...the greatest gift has been technology. Technology granted me and mine the opportunity to build greater communities...the greatest "social object" of all time. It gives us the absolute satisfaction of a kinetic connection with a machine while reaching out to one another. For me this has never been viewed as spin, marketing, or advertising. This has always been experiential. Is the social object the experience...the exercise in connecting? Thanks Hugh...great stuff. Social Object = Personal Computer
I remember quite vividly the purchase of my first PC, and I will not share when that happened only that it was a while ago.
The buzz, the word of mouth evangelizing this object created in our world was like nothing we had ever experienced. We all sat around obsessing over this wonderful new toy for hours that turned into days, months and now years.
And at the time the PC was so much a “one way” exercise. We had not even connected local area networks, let alone the internet. You had to copy things on 5″ floppy disks…walk over and “share” in person.
For me as an old school geek and parent of new school geeks…the greatest gift has been technology. Technology granted me and mine the opportunity to build greater communities…the greatest “social object” of all time. It gives us the absolute satisfaction of a kinetic connection with a machine while reaching out to one another.
For me this has never been viewed as spin, marketing, or advertising. This has always been experiential. Is the social object the experience…the exercise in connecting?
Thanks Hugh…great stuff.

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