Comments on: TV 2.0: Microsoft’s next big idea

By: SpaceElevator Guy (Michael Laine)

SpaceElevator Guy (Michael Laine) — Fri, 28 Dec 2007 04:34:08 +0000

When MS paid $400M for WebTV, we scoffed… When they went and built MSNBC, we were confused. When they decided to go head-to-head with Nintendo, we started to “get it”. And the genius behind all this, is that these choices were all made more than 10 years ago…
Pretty damned insightful, if you ask me.
Take care. mjl

By: steve clayton

steve clayton — Wed, 26 Dec 2007 22:27:50 +0000

more pointers for you Hugh http://www.news.com/8301-13860_3-9837302-56.html?tag=nefd.top

By: hugh macleod

hugh macleod — Wed, 26 Dec 2007 20:00:57 +0000

“The interesting story is not about the ‘where’, it’s about the ‘how’, ie. Software+Services.“
I agree with that, Bruce. Perhaps the reason TV as we know it is dying is simply because it’s so resistant to interactivity.
The interactive genie is out of the bottle, and passive can’t compete with it.

By: Bruce Lynn

Bruce Lynn — Wed, 26 Dec 2007 16:34:18 +0000

This topic is so last century (as Steve points out). People always want to know 'where' Microsoft will move next. But, Microsoft has always been very transparent about its aspirations and vision: 'A computer in every home and on every desk'. The key word is 'computer'. Wherever the 'computer' goes, Microsoft will seek to go to provide commerical software to support them. Into the datacentre, on the road in phones, in cars and yes, in the living rooms with TVs and consoles. TVs are interesting because (a) they are still underserved by software to enhance the experience (though DVRs have changed that a lot, there is still a lot of debate how much software which adds inter-ACTIVITY can enhance a largely passive, ie. inactive experience), and (b) they are a popular electronic device for the digital Late Majority (but if anything the GenX and GenY folks are watching less TV than ever). Hugh had it right months ago. The interesting story is not about the 'where', it's about the 'how', ie. Software+Services.

By: hugh macleod

hugh macleod — Tue, 25 Dec 2007 01:28:25 +0000

Anonymous, yeah, phones is another big one. Of course, I did say, “Whatever TV becomes”, and you could argue that maybe the TV and the phone will evolve into a third ubiquitous thing.
And then lets not forget other household items– fridges, tables, AC units and the like.
We live in interesting times…

By: Anonymous

Anonymous — Tue, 25 Dec 2007 01:22:32 +0000

Sorry but the real battlefield is mobile phones (compare growth of mobile phones vs. desktop vs. TV and you will see my point) and MS is not in a good shape — not while WM6 stays the way it’s.

By: Crawford

Crawford — Mon, 24 Dec 2007 23:16:49 +0000

Yep. That big flat screen plasma HDTV is nothing but a computer with a cable tuner. Mounted on the wall. Think Apple TV. Wii social gaming. Rupert Murdoch’s new thing that’s coming that will shake up the world. Fun, fun, fun. Redmond? How does Redmond feature in this?

By: steve clayton

steve clayton — Mon, 24 Dec 2007 19:25:18 +0000

oh and this is another route http://news.bbc.co.uk/2/hi/uk_news/scotland/7158463.stm

By: John Dodds

John Dodds — Mon, 24 Dec 2007 16:38:51 +0000

Whatever TV becomes in the future, it will centre on the content creators. Witness the WGA strike that currently denudes network TV in the US.

By: Robert Scoble

Robert Scoble — Mon, 24 Dec 2007 16:22:55 +0000

My TV channel will be DRM free.
I have a MacMini hooked up to my 60-inch HDTV and I love it. I also have an Xbox, but the MacMini is more open than the Xbox is and makes less noise, too. Plus gives me full access to the Web. You should see my Flickr photos on my TV. Really rocks.

By: Alex

Alex — Mon, 24 Dec 2007 11:05:17 +0000

You know, Rob, indeed, you do not have any Google in your living room, as google is busy cashing for the clicks … but think of this: You are watching a nice TV show on Discovery (on your Vista Media Center) … which is about Africa, and while watching it, you see some “contextual” or better said “con-vidual” ads about Safaris and cheap flights to Africa. Oh, I forgot, served by Google, as Google has an exlcusive distribution contract with Discovery.
Sounds feasible?

By: Mike Peter Reed

Mike Peter Reed — Mon, 24 Dec 2007 08:28:55 +0000

The only people I know with more than MS Xbox in their living room are geeks. Wake up call: these are not typical people. The law of marketing is divergence, not convergence. Be first in a new category. TV is hardly new. Ray Ozzie gave us Lotus Notes, wow. Why do tech nerds think they understand media, let alone think they pwn the media?
Microsoft’s next big thing: a massive decline followed by re-invention. IBM have done it. Apple have done. It follows that Microsoft will copy

By: hugh macleod

hugh macleod — Mon, 24 Dec 2007 07:54:37 +0000

Barry, it’ll be interesting to see if anyone comes up with viable DRM-free TV. A version that Hollywood would want to do business with, that is.
Seems to me, Open Source’s value comes from the socializing, not the monetary. Both are hard currencies.

By: Barry Kelly

Barry Kelly — Mon, 24 Dec 2007 07:47:00 +0000

This has been obvious, for quite some time. First they tried set-top boxes, now they’re trying it with Xboxes. Similarly, they’re fighting hard to ensure that their video codecs and associated DRM (witness Vista DRM-embedding) become the common standards. This DRM then becomes their legally enforced technological monopoly.
At least that’s how I view it.

By: Rob La Gesse

Rob La Gesse — Mon, 24 Dec 2007 07:28:00 +0000

@Hugh — if you are right, then Microsoft already has a huge head start. I have zero Google in my living room.
But I do have two XBOX 360’s and a Media Center PC. Oh — and my Zune 80 in it’s multimedia docking station.
And two laptops (mine, and one for guests to use).
And my Windows Mobile based cell phone.
That is a LOT of MS in my living room already. Add a TiVo blade to the XBOX 360, and get me a set top box that’s also a PVR/Windows Home Server storage device, Wireless Router, cable or DSL router and my, oh my.
That is a lot of Microsoft.
Rob