Comments on: so what’s all this new marketing stuff, anyway?

By: How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times | My Blog

Thu, 19 May 2011 20:58:16 +0000

[…] one article on marketing in your life, this is my pick.] A User’s Guide to 21st Century Economics So What’s All This New Marketing Stuff, Anyway? Earning Your […]

By: How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times « TuckerMax.com

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By: A picture is worth a thousand words… « Mathompson's Blog

A picture is worth a thousand words… « Mathompson's Blog — Fri, 17 Sep 2010 22:28:57 +0000

[…] http://gapingvoid.com/2007/12/23/so-whats-all-this-new-marketing-stuff-anyway/ […]

By: hugh macleod

hugh macleod — Fri, 28 Dec 2007 10:54:45 +0000

Greg, if you are so obverse to “wank” words, how do explain your homepage?
http://www.prlab.com.au/

By: Greg Smith

Greg Smith — Fri, 28 Dec 2007 10:43:42 +0000

New marketing, eh? It’s still “wank” words to me.

By: Dennis H

Dennis H — Tue, 25 Dec 2007 20:01:54 +0000

It would be good to understand more on what happened re: Stormhoek. Having a sizeable foghorn helped I’m sure. Can you really attribute success to the social object thing? What about the blog halo effect? Or success in making it into MSM? I’s there something about wine that makes it specially suitable as a social object? What do you do about stuff that requires a service component?

By: Mario Olckers

Mario Olckers — Tue, 25 Dec 2007 18:57:35 +0000

Thanks for an insightful Christmas day read
I like the idea of social objects; puts some responsibility on creators of online entities to think hard about the what’s and the why’s of their creations and why anyone would care spending time looking at it and then choosing to interact/join/register/buy/comment/signup/vote/rate/share/email/print/bookmark
We have reached the age of eyeballs and attention indeed!

By: Divya

Divya — Tue, 25 Dec 2007 09:00:08 +0000

Awesome thoughts! I just wanted to add that I notice with the Facebook phenomenon, a lot of my “non-geek” friends have started sharing stuff on the net, which just actually makes the occurence of “Microsmosis” slightly lesser.
Probably, in the future, we are just going to expand our network to include the non-geeky stuff online too (so, now you would know about LG, Samsung and other phones!).

By: Andrew Kordek

Andrew Kordek — Mon, 24 Dec 2007 22:44:49 +0000

Ain’t it the truth Hugh…as an add on to #10.….not only is about control, but its about people in the organization thinking that what they did 3 or 4 years ago is going to work still and the constant pressure for them to generate the “leads” Gotta have the leads man.…gotta have the leads.

By: howard Lindzon

howard Lindzon — Mon, 24 Dec 2007 22:13:47 +0000

Great post and links. thanks

By: Christina Tierney

Christina Tierney — Mon, 24 Dec 2007 22:06:51 +0000

I always gain tremendous insight when I stop by…this of course was no exception…thanks for “loving” what you do. It does have a positive impact on others in search of answers.
Many blessings in the coming year!

By: Jeane Goforth

Jeane Goforth — Mon, 24 Dec 2007 19:05:08 +0000

Thanks for some of the most insightful reading I’ve encountered in my attempt to educate myself for a job I’m passionate, but not knowledgeable, about. And the comments are icing on the cake.

By: scott r

scott r — Mon, 24 Dec 2007 07:06:30 +0000

We seem to be living in a "post-cynical" age. I'm in my mid thirties, so I've grown up in a maelstrom of advertising on all media. In many ways, advertising never properly "sunk in." When I was a kid, my mother tells me, I used to play with my legos or Star Wars figures in my room and would come out to watch ads then go back and play when the show came back on. I had built up, in essence, an immunity to advertising to the point that it became purely entertainment. By the time I'd gotten out of college, "viral marketing" was all the rage which, frankly, made me a little sick to think that the person next to me at a bar might be pushing a product - subconsciously or not. That was 10 years ago. What's left? I think you hit the nail on the head, Hugh, when you brought up love. A desire to increase market share is no longer enough. It's gotten too transparent. We have so many choices at our disposal, that the effect, often, is a type of commercial paralysis. One has to have more than a "product" or even a "brand" in order to stand out. And the only way to do that is to sincerely love what you're putting out there and for the peeps that are helping you promote it have to love it too. God help ya, Hugh, but you really seem to love Microsoft, and you communicate it very effectively. which is something the folk at the Blue Monster don't do so well. It might make all the difference.

By: Geoff

Geoff — Mon, 24 Dec 2007 05:32:27 +0000

Excellent cartoon Hugh, good to see you back after your ‘rest’

By: Niall Larkin

Niall Larkin — Mon, 24 Dec 2007 03:37:31 +0000

@Mikethebee I think Damien Mulley might already have designs on such a term