November 28, 2007

why facebook might be consigning themselves to the slushpile of history.

0711socialmedia1.jpg
[“Social Media”. Drew it about 20 minu­tes ago. Ins­pi­red the post below etc.]
So what’s stop­ping Face­book from put­ting in a small, tic­ka­ble box that says, “Please do not let my ‘Friends’ send me any more of these REALLY ANNOYING Vampire/Zombie/Super wall/Super Poke/Whatever invi­tes. I really, really don’t want them etc…”?
Heck, it would pro­bably take one of their junior coders only a few minu­tes to do. What’s the pro­blem?
I’m star­ting to sus­pect the short ans­wer is, they WANT you to spend hour after hour after hour every month on their pages, dele­ting the crap. Makes the num­bers look bet­ter for their bean coun­ters:
“Yes, Mr Inves­tor, peo­ple are spen­ding on ave­rage 4 hours a day on our site. Can we have your vast pots of money now?“
But when in fact, 3 hours and forty five minu­tes of said 4 hours is spent dele­ting Zom­bie invi­tes and their ilk, you start get­ting the fee­ling that some­body in Sili­con Valley is taking some­body else for for a little ride.
I’m not saying this is what Face­book is doing. I’m saying this is what it’s star­ting to feel like to me, more and more.
Don’t get me wrong, I gene­rally like Face­book and have found it mostly use­ful. I’ve even met their CEO, Mark Zuc­ker­berg once before and liked the guy.
That being said, if they want to fix the pro­blem, they can easily do so. If they do not, they’re sadly just con­sig­ning them­sel­ves to the slush­pile of his­tory.
[“HUGH’S THIRD LAW”: If you p*ss in the soup for long enough, even­tually it stops tasing like soup.”]
[UPDATE:] Oh, Happy Day. Looks like Face­book now lets you ban anno­ying apps on the latter’s Face­book home­pa­ges. Look for the link at the bot­tom right hand cor­ner. Rock on.

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34 Responses to “why facebook might be consigning themselves to the slushpile of history.”

  1. debra says:

    I’m with you Hugh. I’ve actually writ­ten friends and said: please do not check all friends.. and spe­ci­fi­cally unchoose me from any of these apps.
    Doesn’t work.
    Now it seems like I only go to Face­book because I like the way you can play scra­bu­lous from their page. I ignore almost everything else. Seriously thin­king that I don’t need Face­book anymore.

  2. dc crowley says:

    A mere month ago I thought Face­book was just great. But it is get­ting tiring… very, very, quickly.
    What will we do next? Anyone?

  3. Julian Bond says:

    The *only* thing Face­book is good at is being viral.

  4. Claudiu Murariu says:

    Love this dra­wing. Hope to get one from you at Net­camp in Bucha­rest :)
    How does it get social if friends are not there around any­more? I wouldn’t blame Face­book for the lost time, but i would blame the “friends” for the exis­tence of Facebook.

  5. Alex says:

    LOL … Great point. I mostly let those invi­ta­tions pile up on the side for days until I can’t take it any­more. Why not offer a bulk mana­ge­ment sys­tem, where I can delete or accept them all at once?
    There could even be a fil­te­ring sys­tem, where you would only get invi­tes to busi­ness apps, or from cer­tain friends only. You could group your friends into those you want to get invi­tes from and those you don’t. In fact there’s a whole bunch of ways they could make it easier for us to manage this never-ending slab of BACN on our side­bar!
    I’m gues­sing they want to put all apps on an even foo­ting so that you’ll get invi­tes to those things that do inte­rest you, as well as the zom­bie hugs that don’t.

  6. Mari Adkins says:

    Indeed. They need something bet­ter than “ignore” and “accept”.

  7. Paul S. says:

    See, this is MyS­pace all over again, who puf­fed up their sta­tis­tics by requi­ring a lot of page views. Only with Face­book, it’s inte­rac­ting with apps. The thing is, Hugh, I joi­ned FB when I saw it got your endor­se­ment. This sud­den about-face of yours is rather sur­pri­sing, espe­cially since the “zom­bie invite pro­blem” has been around for a long time on FB. What’s next?

  8. John Dodds says:

    1) Because the apps and the data scra­ping are what make the money.
    2) Because without the apps, what is Face­book except a one to many email service?

  9. D.J. Coffman says:

    Agreed. I went to face­book and visi­ted every­day because it was less anno­ying than Mys­pace and all the dumb chain let­ters and bulle­tins peo­ple post– and I think you make a great point about it loo­king like they’re just explo­ding page­views– It’s beco­ming anno­ying now to deny the 20+ app invi­tes I get every­day and now it’s just another anno­ying social net­wor­king site to me when it could have been something great.
    I might move my stuff over to utterz now.

  10. if face­book was smart then they would have sold their ser­vi­ces to com­pa­nies loo­king for inter­nal social net­works. ima­gine how awe­some it would be for dif­fe­rent groups to have dif­fe­rent appli­ca­tions to work with, adding friends, show where you are within the com­pany, and even have an inter­nal CV of what it is you’re wor­king on and have wor­ked on inside your company.

  11. I think you have to remem­ber that a lot of peo­ple are still wor­king Face­book out. We didn’t wit­ness peo­ple lear­ning the web for the first time, but with FB we kind of have to. I think it’ll go like this:
    1. For a while peo­ple will enter­tain them­sel­ves with zom­bie stuff
    2. Then they’ll start loo­king for more inte­res­ting uses of the social graph and a few apps (think sha­ring use­ful data with friends, dating, etc.) will start to get trac­tion
    3. There on out, app deve­lo­pers will stop cut­ting their teeth on toy apps and start inno­va­ting
    It’s going to be pain­ful to get there, but it will hap­pen, and it won’t just be Face­book: it’ll be cross-site so you might be in FB whilst I’m in MyS­pace or wha­te­ver (thanks to the open API efforts of seve­ral pla­yers, that FB will have to sign up to even­tually).
    Think back to how bad the web was in the early days. Think how it matu­red and we star­ted get­ting use­ful things out of it even­tually.
    We’re very early on in the arch of deve­lo­ping social net­wor­king appli­ca­tions, but it won’t take 1/10th the time it took for the web to mature.

  12. Convictus says:

    I was star­ting to think that I was the only one that was anno­yed by face­book. Its like you read my mind Hugh, (or I read yours… here on this blog, … doh!)

  13. Scott R says:

    Any­body remem­ber Friends­ter?
    The douche­bags got ahold of it so every­body jum­ped to MyS­pace. Then along come the douche­bags again and its all “Face­book is the grea­test man.” Guess who’s back? If you didn’t ans­wer “the douche­bags,” you need to return your com­pu­ter to the Apple store.

  14. robert says:

    Every dog has its day. Humans have their 15 minu­tes. FB has what? Odd tas­ting soup?

  15. jfs says:

    One of the pro­blems for said junior coder is defi­ning ‘anno­ying’, of course. Face­book doesn’t have a sys­tem of rating appli­ca­tion deve­lo­pers or appli­ca­tions that I’ve seen and until that hap­pens, how does the code under­neath the tick-box decide whether to show you an invi­ta­tion or not?
    My part­ner puts Scra­bu­lous into the ‘really anno­ying’ cate­gory, mainly because half her office are wor­king their fin­gers to the bone and the others are pla­ying Scrab­ble. How does Face­book dif­fe­ren­tiate bet­ween her and Debra above?

  16. Tony K says:

    Oh Hugh, these pro­blems don’t exist for me, or most nor­mal peo­ple. Perhaps the pro­blem lies in the fact that you’re a popu­lar blog­ger and that you accept every god­damn friend request. If you let the noise in, don’t be sur­pri­sed when it sticks around. Why nego­tiate with the viking horde when you’ve given them the keys to the castle?

  17. Asi says:

    This is so damn right and it is just about to bac­klash,
    Some blog­ger desc­ri­bed it as fram — spam from friends.
    For me it is the the big scam of face­book — it’s for­ced vira­lity and not genuine.
    A.

  18. Mary Mullane says:

    I am repul­sed and slightly amu­sed by face­book. I read a lot of social phi­lo­sophy by Jean Bau­dri­llard… and basi­cally his thin­king says that the over-abundance of ima­gery and media crea­tes a non-event. Things become less rele­vant. Also — in this day in age.. there is no more a conc­rete form of iden­tity with the advent of elec­tro­nic medium. There’s lots of money to be made off of the cult of ‘per­so­na­lity’… hence blog­ging etc.
    I sug­gest you read his ‘The inte­lli­gence of evil or the luci­dity pact’. It’s ama­zing.
    I don’t know if you rea­lize this or not.. but face­book was ori­gi­nally a social net­wor­king site for college stu­dents. Then — it was open to the public. My friends and I were actually tal­king about this today how its gone down hill. Face­book is the new mys­pace. For ins­tance, my friend Lee said he got a friend invite from a porn chick to look at her web­cam. And we were tal­king about how the appli­ca­tions have got­ten out of hand. I star­ted coun­ting how many I had.. and lets just say its ridiculous.

  19. Mary Mullane says:

    Oh.. and inte­res­tingly enough… Jean Baudrillard’s last entry in The inte­lli­gence of evil advo­ca­tes crea­ting rules and illu­sion to com­bat ‘vir­tual rea­lity’. Hahahha… So keep on making some Hugh laws.

  20. Joaquin says:

    @Toni K, I’m not a famous blog­ger and with only 100 some friends on face­book I’m already TIRED of igno­ring cause and games invi­ta­tions.
    Another alter­na­tive would be to force peo­ple to check the friends they want to send the app invite one by one, that would more than com­pen­sate for the time I spend dele­ting. Win win.

  21. Danijel Kecman says:

    at least no one can argue that­fa­ce­book being ope­ra­tes as “walled gar­den” ;)
    any­way that’s on the table at the moment. chan­ging term wall (of “walled gar­den”) to “firewall”.

  22. marcel weiß says:

    with every app you can choose to block it to pre­vent future invitations.

  23. J says:

    Spit n suck, open API´s and OWN your own data by crea­ting your own social net­work (a´la ning or peo­pleag­gre­ga­tor). Bcause the current sta­tus and trend is just silly.

  24. Geez, if Face­book isn’t the place for zom­bie invi­tes, then what’s it good for?

  25. Jay says:

    Lots of peo­ple are get­ting sick of the spam. THere’s a group that’s been star­ted that is solely for the pur­pose of get­ting peo­ple to list what they feel are the most anno­ying apps. The group crea­tors then post a link to where users can block each app.
    It’s not much, but it’s a start.

  26. Ben Rowe says:

    The pro­blem with a social netw­ro­king site than spans the entire popu­la­tion is that you end up being friends with the same peo­ple you’ve spent years trying to avoid in the real world.
    Face­book offi­cially jum­ped the shark for me when my mother-in-law sig­ned up this week.

  27. gorgeoux says:

    The pro­blem with Face­book is not that some of us are tired of it and only spend hours in there to clean up invi­tes to weird/ use­less apps.
    The pro­blem with Face­book is that the vast majo­rity of users (mostly ever­yone I know) does use the same hours to spam the few of us.
    It’s my guess that their usage figu­res are more correct than I’d like to admit.
    Another guess is that in order for the situa­tion to change there has to come something new, with the poten­tial to replace Face­book, so the users can migrate.
    We could also dream that a lot of peo­ple sud­denly write blogs (ins­tead of publishing pho­tos and sta­tus mes­sa­ges), get cha­llen­ging jobs (it’s mainly at work that they spam us), and gene­rally get social in real life.
    As the lat­ter sug­ges­tions are far fetched, what stops any of us tired and upset ones to delete our pro­file? What do we get out of Face­book to jus­tify sta­ying there?

  28. Shane says:

    I draf­ted this and then rejig­ged it today because of your post. The mes­sage is cer­tainly the same — I have a creepy fee­ling about these social net­work thingys. Its a loc­kin arran­ge­ment. At least blog­ging is your own choice of host etc.
    Shane

  29. Jill says:

    It was fun for a while. I’m moving on. Surely such is the nature of temporary/internet things. Not ever­yone can con­tain them­sel­ves and be ele­gant online.
    Less is more. Face­book does too much; like a flashy mobile (yes I mean iPhone) usually you just want to call peo­ple with it, the rest is often superfluous.

  30. holly says:

    I agree. And why can’t you sort your friends so your kooky cou­sin who flirts with, bites, is friends with, reads, and flip­ping spends 12 hours a day on Face­book doesn’t even show up unless she did something for you.
    Are you lis­te­ning Face­book? I’m not inte­res­ted any­more. I loved you because I could find out when my friends were going on vaca­tion or get­ting married, not when they vir­tually fart on someone…

  31. I’ve com­plai­ned to a friend that she acti­vely invi­ted me to Super­Wall, Zom­bie, Glit­ter and she said she did no such thing. Is Face­book sen­ding out auto­ma­ted add-to-apps that neither friend knows about?

  32. Tree says:

    Is Face­book sen­ding out auto­ma­ted add-to-apps that neither friend knows about?

    I think apps have the abi­lity to send out the mes­sa­ges them­sel­ves.
    Although I took away per­mis­sion for the Face­book api to access my infor­ma­tion before the apps were even rolled out, so I’m pretty clueless.

  33. Jon says:

    Looks like FB is star­ting to feel the heat on this topic already.
    Not sure how far they’re going to “reign them­sel­ves in,” but it’s a start.

  34. Jake says:

    Dude, you can block the apps you don’t like. It sort of sucks, but it totally works. Just do it.