November 19, 2007
london geek dinner with hugh macleod and robert scoble, december 7th, 2007
[This is just a rumor at the moment…]
[Bonus Link] Great post on MicroBranding from Johnnie Moore:
“It’s all an experiment.“
My own take on microbranding is to realise that small stuff matters. Too many brands try to bash us over the head with their fixed propositions, values statements, idealised lifestyles etc etc. (And we’re just their customers, think what it’s like for people who work there.)
"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.