Comments on: micromarketing on micromedia

By: zach braiker

zach braiker — Sun, 18 Nov 2007 21:53:01 +0000

I like your idea and this post. I think the micromarketing would be highly effective when targeting the right market. As a core strategy, it requires an evangelist, intimate with the market s/he targets, willing to use great care and skill to position a product effectively.
It’s also a great strategy to seed a new product into a community, providing credibility for the product if/when your company pursues broader marketing efforts.
The marketer in me wonders how quickly you can scale this, how the wine company will measure success and the time/budget this strategy requires.
The geek in me simply wants a bottle.

By: Robbie

Robbie — Sun, 18 Nov 2007 15:26:05 +0000

my favourite sponsored night was Jack Daniels birthday party a few years ago. I’ won tickets to go and the Fun Lovin’ Criminals played to a small crowd of about 200 people who’d been drinking bottomless JD cocktails. Not so much a meat market, but a free for all.
Would love to come to the micro event, but I’m in London.

By: Ross Hill

Ross Hill — Sun, 18 Nov 2007 14:42:09 +0000

Is Australia in the UK? We’re meant to be your convicts or something right?

By: vicequeenmaria

vicequeenmaria — Sat, 17 Nov 2007 23:03:52 +0000

Good grief, those huge parties are a grand bore. In Miami there are two companies that monopolize sponsorship of everything from an art gallery opening to a major non-profit gala, but they’re like the Paris Hiltons of booze, news that comes and goes and doesn’t leave an impact.
The blog/geek/twitter community here in the magic city is seriously starting to overlap, thanks to twitter. The boundaries between blog/twitter here are becoming pretty fluid and flexible (in a good way). I can see how blog dinners would evolve into twitter dinners. You know where to find us if you launch in the US!

By: Michelle

Michelle — Sat, 17 Nov 2007 20:16:12 +0000

If you ever launch this in the US, count me in!

By: Dr.Mani

Dr.Mani — Sat, 17 Nov 2007 19:13:21 +0000

Maybe we should call it “Intimacy Marketing”?
I’ve always found better ‘branding’ success from interacting with small groups that are more often loyal, supportive and evangelical about the brand they choose to back.
And strangely enough, micromarketing over time becomes mega-marketing — at least in terms of measurable results.
Interesting post.
All success
Dr.Mani

By: Tim

Tim — Sat, 17 Nov 2007 18:55:17 +0000

Is France part of the UK? I’d love to sample a bottle and fill the other requirements except I’m in France. Oh well, the idea of micromarketing is perfect by the way. We have a company which has the same criteria when looking to particpate in events. At a certain point big happenings become just blather. Everyone selling, no one listening. I think there is a new niche to exploit — organizing select, small happenings. Could become the hottest thing on the planet.

By: Jacqueline

Jacqueline — Sat, 17 Nov 2007 18:28:53 +0000

I’m on twitter too but unfortunately don’t drink
and I just wanted you to know that I totally agree with you about micromarketing and micromedia which I like to call microME– dia since they are small and seem to be much more personal than any large media or marketing event