Comments on: “the one with the back label on the front” http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= By: oqhm ztqwxmuo http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20607 oqhm ztqwxmuo Sat, 24 Nov 2007 11:26:35 +0000 http://gapingvoid.com/?p=4121#comment-20607 avqwjdb axhirnvgb oamyfqgwk bwxls vrycl hqztk lcqx avqwjdb axhirnvgb oamyfqgwk bwxls vrycl hqztk lcqx

]]> By: Dennis Howlett http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20606 Dennis Howlett Tue, 20 Nov 2007 13:18:04 +0000 http://gapingvoid.com/?p=4121#comment-20606 Yeah - and I also said Twitter is the biggest waste of time man ever invented...I'm kinda memorable like that. But then I'm also an average buyer. Yeah — and I also said Twitter is the biggest waste of time man ever invented…I’m kinda memorable like that. But then I’m also an average buyer.

]]> By: hugh macleod http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20605 hugh macleod Mon, 19 Nov 2007 16:46:38 +0000 http://gapingvoid.com/?p=4121#comment-20605 Well, ya know, Dennis, it's the same ol' story with you and me... "Dennis Howlett doesn't like it!" "Then it must be good! Hurrah!" ;-) Well, ya know, Dennis, it’s the same ol’ story with you and me…
“Dennis Howlett doesn’t like it!“
“Then it must be good! Hurrah!” ;-)

]]> By: Dennis Howlett http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20604 Dennis Howlett Mon, 19 Nov 2007 03:38:36 +0000 http://gapingvoid.com/?p=4121#comment-20604 I can't believe you're happy with this arrangement. So the punter HAS to take the bottle off the shelf, turn it around to see a message only a few people understand? Where's the differentiation on the front label? Sorry Hugh but this doesn't fly for me. But then you already know I'm an idiot when it comes to marketing. I can’t believe you’re happy with this arrangement. So the punter HAS to take the bottle off the shelf, turn it around to see a message only a few people understand? Where’s the differentiation on the front label? Sorry Hugh but this doesn’t fly for me. But then you already know I’m an idiot when it comes to marketing.

]]> By: pixites http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20603 pixites Sat, 17 Nov 2007 17:53:59 +0000 http://gapingvoid.com/?p=4121#comment-20603 do you consider westknollendam 85 1525 PR west-knollendam (near amsterdam, the netherlands;) as uk based? (if not, you than already have my address when you decide to go worldwide;) thx in advance, Pixites do you consider westknollendam 85 1525 PR west-knollendam (near amsterdam, the netherlands;) as uk based? (if not, you than already have my address when you decide to go worldwide;)
thx in advance,
Pixites

]]> By: Johnnie Moore http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20602 Johnnie Moore Sat, 17 Nov 2007 17:33:48 +0000 http://gapingvoid.com/?p=4121#comment-20602 What I most love is that this would never, ever have gone through any standard marketing committee or decision process. Brilliant. What I most love is that this would never, ever have gone through any standard marketing committee or decision process. Brilliant.

]]> By: Robbie http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20601 Robbie Fri, 16 Nov 2007 02:08:05 +0000 http://gapingvoid.com/?p=4121#comment-20601 can't wait to sample this stuff in the UK. Looking forward to some merry blue monster fun =) can’t wait to sample this stuff in the UK. Looking forward to some merry blue monster fun =)

]]> By: latinbombshell http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20600 latinbombshell Wed, 14 Nov 2007 22:16:27 +0000 http://gapingvoid.com/?p=4121#comment-20600 But even after I change the world, I'm still going to want to go home and relax with a nice bottle of wine! :-) Great label. Spells out joie de vivre ... congratulations, Hugh. But even after I change the world, I’m still going to want to go home and relax with a nice bottle of wine! :-) Great label. Spells out joie de vivre … congratulations, Hugh.

]]> By: Marc http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20599 Marc Wed, 14 Nov 2007 10:29:35 +0000 http://gapingvoid.com/?p=4121#comment-20599 read and sunrise <a href="http://www.marcvidal.cat/en/images/2007/11/13/12_11_2007_0250051001194895309_jaso.jpg" rel="nofollow">http://www.marcvidal.cat/en/images/2007/11/13/12_11_2007_0250051001194895309_jaso.jpg</a> a coffe with hillary... :-) read and sunrise
http://www.marcvidal.cat/en/images/2007/11/13/12_11_2007_0250051001194895309_jaso.jpg
a coffe with hillary… :-)

]]> By: Thorri http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20598 Thorri Wed, 14 Nov 2007 03:58:03 +0000 http://gapingvoid.com/?p=4121#comment-20598 I scanned the pictures before I read the text and actually thought the back label was either another type of white, or a rejected idea for the front label. I found myself liking it more. Big happy words set in big type. Made me want to try one. I scanned the pictures before I read the text and actually thought the back label was either another type of white, or a rejected idea for the front label. I found myself liking it more.
Big happy words set in big type. Made me want to try one.

]]> By: ninefish http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20597 ninefish Wed, 14 Nov 2007 03:14:16 +0000 http://gapingvoid.com/?p=4121#comment-20597 Any chance of getting a bigger image of the back label, these old eyes can't quite enjoy the small print at the bottom Any chance of getting a bigger image of the back label, these old eyes can’t quite enjoy the small print at the bottom

]]> By: Mark http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20596 Mark Wed, 14 Nov 2007 02:44:34 +0000 http://gapingvoid.com/?p=4121#comment-20596 funny I found the label to be very disappointing. The front, although classic, will blend in on the shelf - maybe thats why the back is perceived to be the front. I also found that the back label is trying to hard - almost trite. It's recommending to the consumer how they will/should feel as a result of buying/drinking this wine. Rather than extolling the virtues of the wine paint a picture, tell a story that makes me feel passionate, spontaneous etc. How about: "Drink me Get Pissed Have Sex" That I can relate to! funny I found the label to be very disappointing. The front, although classic, will blend in on the shelf — maybe thats why the back is perceived to be the front.
I also found that the back label is trying to hard — almost trite. It’s recommending to the consumer how they will/should feel as a result of buying/drinking this wine. Rather than extolling the virtues of the wine paint a picture, tell a story that makes me feel passionate, spontaneous etc.
How about:
“Drink me
Get Pissed
Have Sex“
That I can relate to!

]]> By: Alistair http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20595 Alistair Wed, 14 Nov 2007 02:05:01 +0000 http://gapingvoid.com/?p=4121#comment-20595 As one of the guys on the frontline talking the feedback good and bad what I like about it is the way that the back label connects with decision makers who aren't exclusively 'handcuffed' to wine. Those who see marketing ideas from lots of other sectors - food, non food. That makes it truly, originally amazing - like nothing else that I have witnessed in 22 years of working with wine! As one of the guys on the frontline talking the feedback good and bad what I like about it is the way that the back label connects with decision makers who aren’t exclusively ‘handcuffed’ to wine. Those who see marketing ideas from lots of other sectors — food, non food. That makes it truly, originally amazing — like nothing else that I have witnessed in 22 years of working with wine!

]]> By: robert http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20594 robert Wed, 14 Nov 2007 01:52:08 +0000 http://gapingvoid.com/?p=4121#comment-20594 Hugh, That back label is sensational. It has suprises all over ir right down to the Blue Monster. As you read it you are greeted by stuff that don't belong anywhere else except on that battle of Stormhoek. I think the "change the world or go home" line is absolutely great and so apt and positione in the right spot. All the back label stuff is exactly where it ought to be. You did change the wine world Hugh. Yessir indeed you did. Hugh,
That back label is sensational. It has suprises all over ir right down to the Blue Monster. As you read it you are greeted by stuff that don’t belong anywhere else except on that battle of Stormhoek.
I think the “change the world or go home” line is absolutely great and so apt and positione in the right spot. All the back label stuff is exactly where it ought to be.
You did change the wine world Hugh. Yessir indeed you did.

]]> By: George Black http://gapingvoid.com/2007/11/13/the-one-with-the-back-label-on-the-front/#comment-20593 George Black Wed, 14 Nov 2007 00:23:00 +0000 http://gapingvoid.com/?p=4121#comment-20593 I look forward to trying them, Stormhoek are producing some great wines! And great labels ;) I look forward to trying them, Stormhoek are producing some great wines! And great labels ;)

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