http://gapingvoid.com/2007/11/07/re-rising-above-the-clutter/ "cartoons drawn on the back of business cards" Sat, 21 Nov 2009 22:18:51 -0600 http://wordpress.org/?v=abc hourly 1 http://gapingvoid.com/2007/11/07/re-rising-above-the-clutter/comment-page-1/#comment-20544 Bruce Lynn Wed, 07 Nov 2007 22:36:36 +0000 http://gapingvoid.com/?p=4106#comment-20544 As the famous adage in the win biz goes, 'People buy the label and get the wine for free...' As the famous adage in the win biz goes, ‘People buy the label and get the wine for free…’

]]> http://gapingvoid.com/2007/11/07/re-rising-above-the-clutter/comment-page-1/#comment-20543 Josh20 Wed, 07 Nov 2007 10:57:50 +0000 http://gapingvoid.com/?p=4106#comment-20543 The narrative we tell ourselves is (usually) based on subjective not objective facts. <i> Perception = reality. </i> The narrative we tell ourselves is (usually) based on subjective not objective facts.
Perception = reality.

]]> http://gapingvoid.com/2007/11/07/re-rising-above-the-clutter/comment-page-1/#comment-20542 vinny warren Wed, 07 Nov 2007 10:38:41 +0000 http://gapingvoid.com/?p=4106#comment-20542 love the wine story. it really is all about the story people tell themselves. i worked in a bar in ireland in my youth back in the 80s. there was a brewery sponsored inter-pub competition to see which bar could sell the most COLT 45 malt liquor which had just been introduced and was failing miserably. malt liquor in ireland?? it was a very busy pub. so we switched the very popular heineken taps over to the colt 45 kegs towards closing time each night for a month. we won the competition. the prize was a free trip to spain. and not a single punter ever complained about the taste of their Heineken! love the wine story. it really is all about the story people tell themselves.
i worked in a bar in ireland in my youth back in the 80s. there was a brewery sponsored inter-pub competition to see which bar could sell the most COLT 45 malt liquor which had just been introduced and was failing miserably. malt liquor in ireland??
it was a very busy pub. so we switched the very popular heineken taps over to the colt 45 kegs towards closing time each night for a month.
we won the competition. the prize was a free trip to spain.
and not a single punter ever complained about the taste of their Heineken!

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