Comments on: “madison avenue, you work for redmond now”

By: carlos

carlos — Thu, 04 Oct 2007 00:13:47 +0000

i’m w/ Chad.
that’s how they’re going to change the world? that’s the best that they can come up with?
boring and trite.
google’s already moved from text search ads to radio, newspapers, online video and billboards. …so microsoft’s just going to follow them in to the same boring stupid business model?
ads, ads, ads, ads, ads, ads, ads, ads…seems that’s all that technology can do anymore. it’s dumb.

By: Mike Abundo

Mike Abundo — Wed, 03 Oct 2007 19:07:35 +0000

I advertised with Microsoft in the late ’90’s through their old LinkExchange display advertising service, and I remember getting a pretty decent CTR for the pre-AdSense era. By comparison, Microsoft’s current online advertising efforts just don't reach into the Long Tail of online media. Until they do, it's AdSense for me.

By: Dave Armstrong

Dave Armstrong — Wed, 03 Oct 2007 09:55:56 +0000

Microsoft does not market. You have to have their product because you cannot function without it and there is no alternative. Why market when you are the only store in the world? No serious competition = don’t waste your money marketing. Anybody knows what monopoly means …
Microsoft Rules.
I write code with Microsoft tools and get paid massive amounts of money to do it.
I am rich just like Bill.
Microsoft Rules.
Best Wishes,
Dave

By: Mike Peter Reed

Mike Peter Reed — Wed, 03 Oct 2007 02:47:05 +0000

What’s old is new again. Read “Barbarians Led by Bill Gates” and that’s how they used to run the company, pretty much. Things really happen when you have great product and great marketing. The product has to be seen as great by outsiders of course — if you’re eating your own dog food — who the fuck wants dog food in the 21st century?! — that’s not good enough, it’s not good enough for insiders to think the product is great. Jack Trout 101, success comes from without, not within, etc, blah.

By: Chad

Chad — Wed, 03 Oct 2007 01:25:59 +0000

What a bleak future where everything is funded by advertising that nobody wants to see.

By: B.L Ochman

B.L Ochman — Tue, 02 Oct 2007 23:46:02 +0000

Surface looks amazing! Any word on when it is available for sale?

By: Maggie Leber

Maggie Leber — Tue, 02 Oct 2007 22:34:15 +0000

I agree with Keith re: spooky poop…
Let’s sum up: the company that 0wnz0rs every Windows desktop and X-Box on the planet, the one that has fought tooth-and-nail to retain their God-given right to push data to every last stinking one of them in real time…*that* company…has concluded their real future lies in *advertising*?
What fun. I can hardly wait.

By: Simone

Simone — Tue, 02 Oct 2007 22:30:10 +0000

Hugh, txs for the tweets etc
What is exactly “25–50% of Microsoft’s core revenue”? Does it mean Tot MSFT minus XBox?
If it is, it’s a long shot.
Do you really see MSFT as a media company? Where’s their killer app there?

By: Al

Al — Tue, 02 Oct 2007 22:19:10 +0000

For them to do so Hugh, they will have to buck the trend and execute significantly better than they have done over the last decade see Henry’s post :
http://www.alleyinsider.com/2007/10/microsoft-inter.html
regards
Al

By: Stewart

Stewart — Tue, 02 Oct 2007 21:48:36 +0000

Hugh, thanks for the twitter updates this morning, very exciting. Looking forward to your thoughts.
Stewart

By: keith

keith — Tue, 02 Oct 2007 21:45:06 +0000

This is some scary shit. Then again, it would be nice to see those old-line ad agencies fall by the wayside.
What are all of those account execs going to do now? Sell used cars?