September 23, 2007

me yakkin’ on about “social objects”

8 Comments


[Nevi­lle has the backs­tory here. About 4 – 5 minu­tes long…]

“It’s not the object that’s impor­tant, it’s the con­ver­sa­tions that go around it”.

Mark Earls pipes in:

“The future of mar­ke­ting” indeed. It’s not what you (brand, ad) do to them that mat­ters, it’s what they do to each other.

8 Responses to “me yakkin’ on about “social objects””

  1. Devin says:
    September 23, 2007 at 10:42 am

    That makes per­fect sense.

  2. Frank Roche says:
    September 23, 2007 at 2:07 pm

    Hugh, that was exce­llent. It was great to see you in your ele­ment and advan­cing your story with your art. Fun stuff!

  3. Valeria Maltoni says:
    September 23, 2007 at 4:12 pm

    What is inte­res­ting to note is that while move­ment is good with a live audience, it makes you dizzy when you watch it on video ;-) You were easier to follow when you slo­wed down your rhythm towards the middle-end of the con­ver­sa­tion.
    I’m sure I do the same. In fact, I know I need to remem­ber to slow myself down in the begin­ning and use stra­te­gic pau­ses to drive the mes­sage home. Par­ti­cu­larly help­ful to think of verb (action) tied to object.

  4. Catherine says:
    September 23, 2007 at 9:47 pm

    Hi Hugh
    Great stuff.… i always find the best pre­sen­ters (even the “best man” at a wed­ding) are those that walk the room, those that have move­ment, those that ask the audience questions/interact with the audience… so well done…
    It’s nice to see you take the mes­sage out there and i think the point about the con­ver­sa­tions that form around the social object is a very impor­tant one.…
    Give me a call tomo­rrow… i’m thin­king about something like this for an inno­va­tions conference.…etc. (you know where i’m coming from!)

  5. Richard says:
    September 24, 2007 at 9:15 pm

    loved it.

  6. Matt says:
    September 25, 2007 at 5:28 pm

    Social Objects! This makes the Eth­no­metho­do­lo­gist in me shout for joy! Peo­ple are star­ting to get that objects(nouns)are NOT enough! Con­ver­sa­tion and inte­rac­tion are key.

  7. theresa says:
    September 26, 2007 at 4:22 pm

    Loo­king good, Hugh! :)

  8. james says:
    September 28, 2007 at 12:06 pm

    social objects wine — you pro­bably know all about these guys — http://www.yellowtailwineusa.com/blog/
    best wishes — sorry so many new car­tonns had to scroll way back to find a rele­vant post to com­ment on — cheers! James