August 4, 2007

stormhoek’s wee mention

4 Comments

bizweekcrayon1237.jpg
Cool. Stormhoek got a wee men­tion in a Busi­ness­week video, cour­tesy of Greg Ver­dino, mar­ke­ting blog­ger and chief stra­tegy offi­cer at mar­ke­ting firm Cra­yon.
Greg speaks about mar­ke­ting in the Web 2.0 space in the con­text of “Outreaching to Influen­cers”, which, of course, is the obvious way to go about it. At least, that’s true in the early pha­ses of any ven­ture… but it’s the later sta­ges where the REAL money is made.

4 Responses to “stormhoek’s wee mention”

  1. Greg Verdino says:
    August 5, 2007 at 1:50 am

    Thanks for pic­king this up, Hugh. You’ve got great things for Stormhoek, and I think your approach holds valua­ble les­sons for many small busi­nes­ses — even if the real money comes in the later sta­ges. ;-) G

  2. brad says:
    August 5, 2007 at 9:40 pm

    here is a link to my wine blog. I have only star­ted recently but will add something new each week.

  3. tomdog says:
    August 6, 2007 at 4:49 am

    con­grats Hugh!

  4. John says:
    August 8, 2007 at 3:12 pm

    And now you’re on CNN.
    http://money.cnn.com/2007/08/07/technology/wine_marketing.biz2/index.htm?postversion=2007080807
    “A small South Afri­can winery is using con­ver­sa­tio­nal mar­ke­ting to go glo­bal, reports Busi­ness 2.0 Maga­zine.” etc, etc.