July 17, 2007
an increasingly exponential world
I recently managed to get my hands on some Hallam Foe schwag, two one-inch lapel badges. Very cool.
The phrases, “A Little Odd” and “Complete Arsehole” are taken from the original movie trailer. You can watch it here.
My spies tell me an interesting little factoid: It seems that the people wanting the “Complete Arsehole” badge outnumber the people wanting the “A Little Odd” badge by a HUGE margin. At least ten-to-one.
Yet one more reminder of what an increasingly exponential world we live in. Do I prefer the “Complete Arsehole” badge over the other one? Sure. Do I prefer it enough to where I think it’s ten times “better” than the other one? No.
But what I think doesn’t matter. To the victor go the spoils. Get it right, and your idea spreads like a killer virus. Get it wrong, and watch it whither and die, even if the idea wasn’t all that bad to begin with. Life is asymmetrical. Life is unfair.
[Disclosure:The film’s director, David Mackenzie is one of my oldest and dearest friends. A very talented filmmaker, he also directed the 2003 cult Scottish film, “Young Adam”.]
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sweet buttons — is there an online schwag location? when does the movie hit the states?