July 9, 2007
the virus spreads…
MSFT’s Steve Clayton on the Blue Monster: “This is about Microsoft on our terms — open to all and owned by the world. Rock on.”
[Meanwhile:] The groovy cats over at MSFT’s On10 have pinged the Blue Monster story.
Bearing the tagline, “Microsoft: Change the world or go home,” the Blue Monster represents the vision and the passion of the company’s employees: so passionate about what they do, if they can’t make the world a better place, they should go home. Maybe the monster is just what Microsoft needs to draw more attention to the fact that, despite the lawyers and stockholders, they, too, have passionate employees who feel like they are changing the world in a positive way.
The Blue Monster was referred to as “Microsoft’s unofficial mascot.” That made my day.
[UPDATE:] The Blue Monster finally makes it onto Techmeme. Thanks, Sarah! Very cool.
Good to see it coming to the forefront after nearly a year since inception.
Thanks, James… I’m always saying, it takes about 2 years for a good, lasting blog virus to get good n’ deadly
I think the Blue Monster visage should be tweaked just a little bit to show it’s unhappiness with the entertainment and devices division that will have lost the company the better part of $8 billion in less than 5 years.