Comments on: but what if i fail

By: Who Cares If You’re A Composer? | Buena Park Music

Who Cares If You’re A Composer? | Buena Park Music — Wed, 24 Feb 2010 17:11:56 +0000

[...] is a social object. There, I said it. Music brings people together. Now dig some John [...]

By: Interview with Jason Huggins – CTO of Sauce Labs / Selenium

Interview with Jason Huggins – CTO of Sauce Labs / Selenium — Mon, 22 Feb 2010 18:58:25 +0000

[...] read a blog post recently by Hugh McCleod, where the author suggested that, if you’re doing a start-up for any [...]

By: Design that lasts / Dancing Water

Design that lasts / Dancing Water — Mon, 08 Feb 2010 10:09:14 +0000

[...] meaning matters can also be good in another sense, as something people will talk about — as a social object, if we borrow the term from Hugh [...]

By: Customer Needs, Value for Money, Special Sauce « 70-20-10

Customer Needs, Value for Money, Special Sauce « 70-20-10 — Thu, 14 Jan 2010 14:14:54 +0000

[...] be the imaginative packaging, ‘organic’ or ‘eco-friendly’ label, an aspirational aura, a ‘social object’ or any other quality that lifts the product above merely what it says on the label, merely what it [...]

By: Alisha

Alisha — Wed, 27 Jun 2007 10:43:14 +0000

I agree that the Starbucks cup made you pay more attention than a plain white cup would – which is what companies pay advertising companies HUGE bucks for. How many times have you watched a commercial and sit and wonder what the heck it was all about – but the point is, you were still thinking about it after it was over.
of course thinking about a homeless guy after you are past him doesn’t do HIM any good unless you plan to mail him a check. Just an interesting tangent.

By: phil jones

phil jones — Sun, 24 Jun 2007 14:06:11 +0000

“And suddenly we’re seeing social reciprocity between a homeless person and a large corporation,”
Bit of a stretch, isn’t it? Shouldn’t you *ask* the guy if he really does make more with the Starbucks cup before you fly off drawing further conclusions based on “I suspect he does”

By: Andy Roberts

Andy Roberts — Wed, 20 Jun 2007 01:57:02 +0000

It may be me, but if it’s the cartoons which are the social objects then what does it mean when the writing appear to be about something completely unrelated?
I’ve had a go at applying Jyri’s 5 principles too.

By: Jem Stone

Jem Stone — Tue, 19 Jun 2007 19:02:52 +0000

I don’t know if that is the most offensive or audacious or brilliant blog post i’ve ever read.

By: Greg

Greg — Sun, 17 Jun 2007 20:59:34 +0000

The Starbucks cup inspired two reactions in me. Firstly (and I’m not proud of this) I thought “well if he can afford to get coffee at Starbucks, he’s not doing too bad”. But then I realised that subliminally the coffee cup was reinforcing the idea that my change would go towards coffee rather than alcohol or worse. Now if he held out a receptacle that looked like a little house maybe…

By: Mike Peter Reed

Mike Peter Reed — Sun, 17 Jun 2007 20:42:42 +0000

But what if I fail? Oh, another cliché quote coming on; to paraphrase : “Reach for the stars. You may not get one, but you’ll come up with more than a handful of mud.”