June 3, 2007

great mark earls profile

2 Comments

herd2221112.JPG
Well done to Mark McGuin­ness for doing such a great job of pro­fi­ling one of my mar­ke­ting heroes, Mark Earls, inc­lu­ding a pod­cast inter­view [The latter’s book, “Herd: How to Change Mass Beha­viour by Har­nes­sing Our True Nature”, is one of the best books I’ve read all year].
[Mark Earl’s blog is here.]

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2 Responses to “great mark earls profile”

  1. Mark McGuinnness says:
    June 3, 2007 at 7:54 PM

    Thanks Hugh, glad you liked it. Mark’s wri­ting has been a big influence on my work so it was great to have the chance to ask him about his ideas in person.

  2. John says:
    June 4, 2007 at 8:43 AM

    No, it’s Mark Earls’ BLOG.
    Tsk tsk.