the echo chamber [revisited]

echochamber123.jpg
Is it just me, or would “The Echo Cham­ber” make a good car­toon for the Mic­ro­soft Blue Mons­ter Series?
You know, “MS has got to get outside of the Echo Cham­ber, outside of Red­mond inc­rea­singly more often if it wishes to stay rele­vant long-term” etc etc etc.
I’ve chan­ged the line from the ori­gi­nal red to black. I never liked the red, not sure why…
Meanwhile, the other night at the Girl Geek Din­ner, Sarah Blow told me that before I arri­ved at the event, there was some con­ver­sa­tion going on at one of the tables about gaping­void “being assi­mi­la­ted by Mic­ro­soft”.
I can see their point, but this is kind of short-term thin­king to me. In the past, I’ve been assi­mi­la­ted by many things in the last few years– the car­toons, the suit busi­ness, the wine busi­ness, the adver­ti­sing busi­ness, the mar­ke­ting busi­ness, wha­te­ver takes my fancy at the time. Somehow the blog keeps tic­king along, regard­less.
My atti­tude is, as long as I keep dra­wing new car­toons, things will stay inte­res­ting. If I stop, things will peter out. The car­toons are the canary in the coal mine etc.
[Bonus Link:] It was great mee­ting David Terrar in the flesh, finally. Here’s his take on the Girl Geek Dinner.

Comments

  1. I’ve always seen that car­toon as self-parody on your part — since you do a lot of “tal­king about the con­ver­sa­tion”. :)

  2. Robert de Forest says:

    “MS has got to get outside…“
    I agree com­ple­tely. Chan­ging the con­texts and par­ti­ci­pants of their con­ver­sa­tions would go a long way towards hel­ping them catch up with the new cul­tu­res of busi­ness and rela­tionships which has been deve­lo­ping online. Mic­ro­soft has a lot more to offer the world and rebuil­ding com­mu­ni­ca­tion with the various com­mu­ni­ties is pro­bably the most impor­tant first step.
    On the other hand, I pre­fer to read that car­toon as a com­ment on how funny any con­ver­sa­tion gets when it beco­mes self-aware.

  3. Hugh — David is one of the ‘good guys’ as I’m sure you dis­co­ve­red by which I mean decent and honest.
    Disc­lo­sure: He and I are occa­sio­nal busi­ness partners.

  4. On assi­mi­la­tion, I think your track record speaks for itself. Regar­ding Mic­ro­soft, I would feel bet­ter about their con­ti­nued rele­vance with Gates at the helm. I am curious to know what per­cent of Microsoft’s emplo­yees, old and new, work in Red­mond vs other cities..

  5. “being assi­mi­la­ted by Mic­ro­soft” Ha!
    MS is being assi­mi­la­ted by Gaping­void.
    hehehe

  6. Hugh­cu­tus of Borg, He Who Has Spo­ken with Car­toons:
    We,(speaking for the entire hive) assi­mi­la­ted your car­toons into our own lives. Isn’t that Microsoft’s same goal? For the hive to con­ti­nue to assi­mi­late Mic­ro­soft into their lives…You are the right repre­sen­ta­tive to unleash “the mons­ter”.
    Live long and pros­per so you can enjoy many and more accom­plish­ments.
    Your Gaping­void Klin­gon, RKR
    (This ridi­cu­lous com­ment was brought to you by 2 mar­gue­ri­tas and a need for coffee)

  7. Cheers Den, and thanks for the link love Hugh! It’s a shame you’re off to SF just as Den­nis arri­ves in the UK. Maybe next time.

  8. No Hugh — don’t recycle this one. It’s very cle­ver but has too many over­to­nes of ‘con­verse with MSFT and hear the sound of your own voice’.
    DRAW NEW CARTOONS OR GO HOME :-)

  9. I think the “assi­mi­la­ted” com­ment is a result of the ‘theme of the moment’ effect of blog­ging about what is currently rele­vant and inte­res­ting to you. For a while it was almost nothing but Stormhoek, with the occa­sio­nal suit and mar­ke­ting idea. Now it is almost exc­lu­si­vely about Blue Mons­ters.
    It would be great to see all of these things inter­min­gling, and spea­king to each other, offe­ring insight and advice. Easy to say, dif­fi­cult to manage, but could get around the sin­gle theme issue?

  10. Mr. McIn­tosh: Res­pect­fully, if you put all three ideas (great wine, smart suits, and a blue mons­ter) into one car­toon theme wouldn’t you end up with “Beast” from X-men? ;)

  11. That’s a good point Hugh, although the echo cham­ber in reverse would be a far more appro­priate con­cept — the megaphone maybe?
    As I men­tio­ned in my post and to Steve, the megaphone (sort of like Seth’s) con­cept allows indi­vi­duals at Mic­ro­soft, howe­ver small they may be, to have their say. I think it is a very power­ful tool of engagement.

  12. Robert, yeah, exactly, easy to say, hard to do. Some­ti­mes the dif­fe­rent worlds inter­con­nect, but not all the time.
    I just write about what inte­rests me at the moment. If that chan­ges, the blog chan­ges. C’est la vie.

  13. kris fuehr says:

    Tho­mas, you may be right that Gaping­Void is assi­mi­la­ting Mic­ro­soft.
    I had the great honor of spen­ding the entire day with Hugh yes­ter­day. One of my collea­gues at MS said after the mee­ting as he shook Hugh’s hand: “Thanks Hugh, you really roc­ked my brain around”. I think that sums it up. Hugh’s pro­bably on a plane to NYC now. What’s fas­ci­na­ting is that Hugh just ‘is’. He doesn’t wear his agenda on his sleeve and, as you point out here, his curio­sity and addi­tive approach affords him great res­pect. He ope­ned my eyes to a bunch of things. The ecosys­tem, the subt­le­ties, the no zero-sum game, heck even music refe­ren­ces.
    Spea­king of music – We met with Steve Ball which I’m sure Hugh will write about it. (I took video on our camera pho­nes). A con­ver­sa­tion with Steve is a sen­sory cor­nuc­pia. Steve is res­pon­si­ble for the way that Vista greets you each day. Poor Steve, a moun­tain of talent, he’s trying to inch some of it into the millions of desk­tops and ham­pe­red by the need for Vista to be everything to ever­yone. (no elec­tric guitars…wouldn’t want to offend grandma!) Fas­ci­na­ting con­ver­sa­tion bet­ween Hugh and Steve. They con­nec­ted at so many levels con­cep­tually, musi­cally, socially, and there was this “jiffy pop” effect where they sud­dently were into a zone of thou­sand ping-pong phra­ses finishing each other’s sen­ten­ces, etc..
    I have to say that the art Hugh prac­ti­ces requi­res a cer­tain ‘Mas­ter Po’ qua­lity to it. He has to help peo­ple rea­lize things on their own by asking ques­tions. You then have the chance to inter­na­lize them — own them as your own. Here, I am Grasshop­per and while many times I unders­tand what Hugh says, some­ti­mes it takes me a few hours or days to really inter­na­lize it, but it even­tually hap­pens and Hugh is pretty patient. (I think)
    Hugh’s curio­sity with Mic­ro­soft comes not from anything rela­ted to ‘sell-out’ (by any means) It’s his inte­rest in the re-invention. The sim­ple models that Hugh was white-boarding with us yes­ter­day were so deep and mea­ning­ful, but so simply expres­sed. I think this sym­bio­tic rela­tionship is far tip­ped in Microsoft’s bene­fit vs. Hugh’s so you should try some dif­fe­rent words than ‘sell-out’. Maybe ‘point-out’?
    Quick side­bar that made me chuc­kle (and it gives me a chance to try on some of what I’ve lear­ned). Hugh and I used the hand-manipulatable Vir­tual Earth glass table). The demo lets you use your hands to zoom/pan/move the 3D map and Hugh asked if this was Goo­gle Earth.
    Now, shut­ting off my cheer­lea­ding ten­den­cies where I nor­mally would say: “yes! It’s Microsoft’s Vir­tual Earth which is so cool in the follo­wing ways.….“
    Rather, I’m going to say: Mic­ro­soft does have a earth-to-street-level 2-D & 3-D map­ping solu­tion. The team who wor­ked on it were asked to build fea­tu­res that would be more com­pe­lling and use­ful than anything currently avai­la­ble. You can try it an see if they suc­cee­ded in doing that local.live.com. Goo­gle and Mic­ro­soft each have areas of strengths in dif­fe­rent cities. Many peo­ple are com­pa­ring dif­fe­rent cities and dis­cus­sing which they pre­fer and where. e.g. while Goo­gle has a 3d ren­di­tion of a sta­dium in San Fran­cisco, Mic­ro­soft has a detai­led view of the buil­ding in the Vegas strip. Which you pick may depend on which areas you focus on. You can see a side-by-side com­pa­ri­son at http://www.jonasson.org/maps/.
    A lot of peo­ple are infec­ted with the Hugh­Train bug. Having him explain it in per­son has been even more enligh­te­ning. I think next time, we’ll just reserve a room for 500+ and broa­den the dis­cus­sion. Next trip Hugh?
    HINT: Hugh’s mas­ter­plan? Every­time the blue mons­ter is expo­sed to techies through Mic­ro­soft or other chan­nels, Stormhoek’s name is embed­ded directly to its tar­get mar­ket. Mwah, ha ha! Happy to oblige, Hugh. It’s bri­lliant.
    –Kris

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