April 20, 2007
tagline feedback requested
We’re having an internal discussion at Stormhoek about what the final tagline on the front label of “Couture Rose” should be. The main take-out is that we want to communicate in a fun, funky way that this rose tastes BEST with ice, expressed in as few words as possible. Here’s our shortlist:
1. Magic over ice.
2. So nice with ice.
3. Pour over ice.
4. Nice over ice.
5. Happiest over ice.
6. “Best over ice, Darling.”
7. Seriously best over ice.
8. Perfect over ice [Thanks, Brent]
9. Made specifically for ice. [I know it’s boring, but it gets the point across etc.]
10. Made specifically to be poured over ice.
Anybody have any ideas? All opinions or suggestions gratefully received. Thanks.
[Note To Self:] I like Number 10, myself. But since I wrote it, I would say that etc.
[UPDATE:] I really like Vinny’s suggestion: “I would make it less tagline-y and more directional (ie, boring). It’s a pink wine so it’s already got enough “fun” inherently in it: BEST SERVED OVER ICE.”
Couture Rose…it likes ice
accessorize with ice
ice .. my vice
Couture .. customiced
Couture Rose … “Ice with mine, please”
“Iced, not swirled”
Ice^3 (Ice Cubed)
Ice for Perfection
Iced to Perfection
Iced for Perfection
Iced to Perfection
nIce
open, cube, pour
ice before pouring
R.O.S.E.
Rather Over Solid Elements
Got ice?
Twice as nice with ice.
Hey Hugh,
With something like this, its hard not to be cliche.
I like,
1. Iced is twice as nice.
I prefer Vinny’s rationale. But
make the line a “direction.”
SERVE OVER ICE.
Otherwise, you dilute the concept
with all the cutesiness.
Although I feel my previous
suggestion “works,” another
one might be
Ice Not Included.
Include it.
How about “Quite Nice on Ice.”
“Polar Bear Approved.”
“Icekissed.”
“Sweet Ice.”
“Just right for ice.”
Pink: The new color for ice
Couture Rose: The new color for ice
Taste cubed over Ice
In the South, we pronounce it “ass”. Feel free to run with that
i like the rocks and rose idea best , whoever posted that one
You could have the lable read:
COUTURE
ICED WINE
BY
Storkhoek
ROSE 2007
In the ads you could say that it’s the world’s first iced wine… or that it’s so good that you’ll forget all the rest.
Good luck, though!
Heather
* Why don’t you try our Rose on Ice *
a Fuzzy Icy Rose Drink.
Rosy Ice Cuded
For Best Results Serve Over Ice
Rosé me ice
Ice me, Rose
I ice Rosé
I Rosé Ice
must have ice
I love “Ice desires it.”
Our wine, your ice.…so nice!
For Ice
You left out:
Ice. Wine. Perfection.
Scott, is that Couture over Ass or Stormhoek over Ass?
Coming very late to this list … one straight, and two styled, suggestions:
Serve chilled, over ice
Cool! Over Ice !
Chill it ! Use ice ..
Pink.
Blossoms with ice.
No, it’s NOT what you’re thinking…
Love on the Rocks
PERFECT AFTER RAPING CHEERLEADERS!
I vote for #7, “Seriously best over ice.”
Why not a simple illustrative image? Harpoon Brewery makes a great Hefeweizen called UFO. On the back of some of the labels are serving instructions in a series of simple thumbnails to the effect of:
1. Pour half of the bottle into a glass.
2. Swirl bottle for 10 seconds.
3. Pour the rest of the bottle into the glass.
4. Add Lemon.
5. Enjoy.
For instance, something like this (I had the tablet and PShop out anyway).
What does Couture have to do with magic? I think “exclusive” when I hear the word couture, so why not feed the tagline with the brand label?
Stormhoek Couture
Rose 2007
The Ultimate Icing Experience
Deserves Ice
etc.
Iced Wine Rose
- The Illiskillian folks may revoke my citizenship for that one.
version 2.0
Iced Wine Rose
(cubes recommended, glacier if you got it)
perfection on ice
brilliant on ice
rose: the on ice experience
Plays nice with ice.
“Ice it mate.”
This Rose “rocks” when served over ice.
fond of ice
Couture Rose — Ice Optional
for your ice only
suggesting that ” the other ” brings along the ice
how about “toxic without ice” or cooler with ice
Change your number 10 to “Made to be poured over ice”.
“Specifically” is a horrible word to put on a wine label.
Love the idea…
How about:
a) “Don’t be rude, drop in a cube.”
b) “Pleasure, cubed”
c) “Happiness, cubed”
d) “Wine, cubed”
e) “Pick ice”
f) “Chill… use ice”
g) “Ice up the night”
h) “It’s OK, catch a chill. Use ice”
add ice, warm soul.
enjoy with ice.
on-the-rocks wine.
first ice-lover wine.
couture loves ice.
for ice lovers.
ice lover.
created for ice.
finally, the wine created for ice.
with ice, for a change.
make a change, enjoy with ice.
think different. drink with ice.
sip the new. drink with ice.
with ice. your way.
introducing ice-loving wine.
ok, ok, i stop!
i also like
nice on ice (by david blanar)
ice friendly (by John Dodds)
ciao from italy (home of some good wines, too)
massimo
You wrote it in the original post:
“BEST with ice”
“Put me on ice”
“Ice Me”
“Try me with ice”
“Shaken or stirred…only with ice”
AJ
I showed this post to some VQA peeps here, they freaked.. Wine and Ice ?
drink iced.
drink iced (seriously!)
Enjoy with ice.
I would change “Happiest over ice” to “happiest with ice”.
another one is “your ice will be happy”