April 20, 2007
tagline feedback requested
We’re having an internal discussion at Stormhoek about what the final tagline on the front label of “Couture Rose” should be. The main take-out is that we want to communicate in a fun, funky way that this rose tastes BEST with ice, expressed in as few words as possible. Here’s our shortlist:
1. Magic over ice.
2. So nice with ice.
3. Pour over ice.
4. Nice over ice.
5. Happiest over ice.
6. “Best over ice, Darling.”
7. Seriously best over ice.
8. Perfect over ice [Thanks, Brent]
9. Made specifically for ice. [I know it’s boring, but it gets the point across etc.]
10. Made specifically to be poured over ice.
Anybody have any ideas? All opinions or suggestions gratefully received. Thanks.
[Note To Self:] I like Number 10, myself. But since I wrote it, I would say that etc.
[UPDATE:] I really like Vinny’s suggestion: “I would make it less tagline-y and more directional (ie, boring). It’s a pink wine so it’s already got enough “fun” inherently in it: BEST SERVED OVER ICE.”
Ice created especially for Rose.…
Ice Pink / Pink Ice.
When I was reading your post, I felt like you answered your question IN you question: … tastes BEST with ice …
My favorite way to say it is Vinny’s “BEST SERVED OVER ICE”
I think it’s important not to make people think too much to figure out your tag lines … because usually they won’t.
Couture Rose and Ice
Made for each other
BYO Ice
plays nice with ice
or
just add ice
or
strong for ice
or
to drink on ice
Anything that Couture Rosé could do to play on “nice” and “ice” would inevitably harken back to the Riunite tagline from the 1970s and 1980s.
“Riunite on ice.…mmmm, that’s nice.”
(And variants thereon.)
32 degrees of fun
Fun at 32 degrees
a bit U.S. centric
so.….Fun at zero C
you could also try…Heaven at Zero C
if too religious.…Happiness at Zero C
even better? Ecstasy at Zero C
yeah! that’s it!
ECSTASY AT ZERO C!
you can thank me via email…
Looks like this should have been some sort of contest. With a bottle to the winner?
I suggest:
This rose prefers ice.
how about this one:
chilled with ice!
On Rocks It Rocks!
i prefer “best over ice, darling” with an addition of etc
best over ice, (darling) etc.
stormhoeky ( :
I too thought up “Rose for rocks” but see that other people have beaten me to the punch(bowl).
Magic over ice is probably your best tagline of the lot. It’s lyrical and evocative, and leaves something to the imagination.
However, you sound like you want instructions as well as a tagline because you’re trying to educate as well as brand. In my experience of NPD never mix the two… more often than not you’ll end up with something that’s a dog’s breakfast. Reading between the lines it looks like educating on how to drink the wine to get the best experience is what’s more important so I’d just go with a simple directive statement. Made to be served with ice — or variant thereof.
In germany it would be:
ice it
The language called denglisch (misused english vocabulary and wrong german grammer)
Why not rename the wine to something that includes ice in the name, rather than just in a tagline?
The copy on the back of the bottle can talk about the rose color reminding people of the color that your cheeks turn when you are outside on a cold day. Blushing at its best!
enjoy with ice.
rosé with ice is magic.
So Hugh / Catherine — which one did you go for in the end?
“A Delight Over Ice”
?
I’m a female 20 year old, art school student from the US… I run into ‘funky’ on a daily basis… and this is what I think:
Ice me. Cause I like it cold. –Okay.. I think that is more vaguely sexual but whatever.. Yet it isn’t really talking to you like “Best over ice, Darling.” And who says Darling anyway? Nor.. is it making false promises: “Magic over ice”
*“Magic over ice” sounds like false advertisement… I will be expecting to talk to unicorns or bring back the dead. However… I would buy it if it said that.. because it’s sounds really dumb. It’s not funky to lie to someone who expects magic… and therefore.. unicorns.
*“Happiest over ice” I like this one because it’s a suggestion. It shows that this drink can made/experienced different ways.
*“Best over ice, Darling” Okay… now you’re just making it even more obvious that this is a “bitch drink”. Kind of condescending… FYI I like Vodka straight and I like it flowing. You are isolating your brand to a specific person and or situation. If you’re lonely and want to drink away your sorrow.. would you buy a bottle/product that is hitting on you/condescends?
*“Seriously, best over ice.” A bit aggressive.. I like it but it isn’t a deal breaker.
*“Nice over ice” Corny.. If you are going to use this tag I demand a picture of Ice-T.. that would make me a happy drunk.
*“Made specifically to be poured over ice.” Sure. Gets the point across. Not really a deal breaker etc.
* * * * * * * * *
A wine I bought based on a name: Marque de Sade. I didn’t like it but they got me to buy it…
I would go with a variant of the known “just add ice” phrase (“ice just add”)
Others:
“ice not included”
“add frozen water”
I love this: “On Ice. On Purpose.”
My suggestion:
Divine on ice
With a name like Couture, I think you need to avoid the boring…
Made for ice-other
What does Couture Rose represent?
“Discover a Whole New Experience in Wine Tasting”?
“What Wine Should Have Been”?
What the heck? You got to take strong side for your customers who would be strong supporter of your products dont’ ya?
Maybe you can skip the ice word altogether.
That will give it some air of mystery. Stroking the curiosity in the person staring at this new new thing on the shelve, as the bottle jumps out at him, tempting him to discover this new wine.
Once he is the first to try it, he would be the early insider. Sense the pride in him as he introduces this new wine to his drinking buddies.
(Honestly maybe you should relook at the name Couture Rose. It doesn’t add to that Total Product Experience thing…wine on ice.
A good name would probably remove the need of the tag line! When the drinker thinks of the name, the picture of the wine on ice comes on.)
Sorry if this doesn’t match the momentum picking up here.
How about:
“Ice-elate-me” (Mess with the spelling, for meaning)
And you still need ice cubes sitting inside those glasses.
I’m liking ‘Best over ice — seriously!‘too. It’s a modern use of the word ‘seriously’ — god bless Grey’s Anatomy!
i am with the pink clink..
clink with pink
pink that clinks: just add ice
pink clinked
Is ‘Designed for ice’ just too obvious?
1. put an asterisk next to the name at the top: couture*
2. at the bottom, put this
*serve iced
Two in the pink one in the stink.
Do you really care about this stuff?
You’re wasting your life.
Happiest over ice gets my vote.
Tailored for ice.
I love love love “Best over ice, Darling.”, though I’m not seeing it in comments from other people, which is interesting.
I think the label is already fun/funky &c, but a lot of those short “best/magic/nice over ice” ones are a bit too cute and don’t really say anything
The Darling can be interpreted in a couple ways too, which could be useful — I thought of it first as a woman to her SO, some sort of old-world class, plus a turn-things-on-their-head, and a charming _obvious-ness_ to serving with ice… After reading a few comments here the campy-fashion interpretation jumped into my head, and that was just as delightful… Either way, you have that obvious-ness — you’re not informing people that this works with ice, that should be obvious
…Curious to see what you guys end up going for in any case
–p
Pure over ICE
Purr over ICE
It’s rose. It’s served over ice. It has the word “Couture” in the name. I’d either keep it simple/let it keep its pride with the “best over ice (there’s really enough going on there isn’t there?) or pull out the cheesy stops and maybe play off the couture thing. Maybe “Tailor-made for ice.”
L.
The perfect partner for an ice cube?
Drink it on the rocks?
I like “best over ice”, seriously. Because it also implies that this is the BEST product to put on ice.
So many comments to read through. In case this one wasn’t said>
“Pink Rose(loves)ice”
(loves) can be shown as a heart too So many comments to read through. In case this one wasn’t said>
“Pink Rose(loves)ice”
(loves) can be shown as a heart too So many comments to read through. In case this one wasn’t said>
“Pink Rose(loves)ice”
(loves) can be shown as a heart too So many comments to read through. In case this one wasn’t said>
“Pink Rose(loves)ice”
(loves) can be shown as a heart too <3
Cheers,
_N
“Just Add Ice”
Too cheap to drink at room temperature.
Rose rocks
Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favor fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.
By Robert Frost
Try “Desire in Ice”
POEM by ROBERT FROST (variation on last submission)
Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favor fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.
Try “DESIRE ON ICE”
“A Delight Over Ice”
Simple and direct (and maybe even true..?).
Tres nice on ice.
Vice? Ice! Price? Nice!
I agree maybe the name should suggest that the wine is best over ice–
“Ice Couture” and if changing the name is not an option, then:
“Hot With Ice”
“Ice Dressing Please”
“Rock It Up!”
Ice loves me too!
I need you to help me find a catchy slogan for an information and communication company
thanks