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	<title>Comments on: why social media is so important…</title>
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	<link>http://gapingvoid.com/2007/04/17/why-social-media-is-so-important/</link>
	<description>&#34;cartoons drawn on the back of business cards&#34;</description>
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		<title>By: Jon Husband</title>
		<link>http://gapingvoid.com/2007/04/17/why-social-media-is-so-important/#comment-18114</link>
		<dc:creator>Jon Husband</dc:creator>
		<pubDate>Wed, 18 Apr 2007 07:22:53 +0000</pubDate>
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		<description>I&#039;ve been struggling for several months with a piece on ROI (Return On Interaction) or ROII (Return On Investment in Interaction), and I think James&#039; post will be quite helpful.
I promise not to plagiarise.
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		<content:encoded><![CDATA[<p>I’ve been struggling for several months with a piece on ROI (Return On Interaction) or ROII (Return On Investment in Interaction), and I think James’ post will be quite helpful.<br />
I promise not to plagiarise.</p>
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		<title>By: Raimo van der Klein</title>
		<link>http://gapingvoid.com/2007/04/17/why-social-media-is-so-important/#comment-18113</link>
		<dc:creator>Raimo van der Klein</dc:creator>
		<pubDate>Tue, 17 Apr 2007 23:14:04 +0000</pubDate>
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		<description>Great post indeed. I hear the message over and over..but still only 30% of corporations DO something about this. That is what McKinsey is saying: &lt;a href=&quot;http://marikaya.wordpress.com/2007/04/17/corporates-connecting/&quot; rel=&quot;nofollow&quot;&gt;http://marikaya.wordpress.com/2007/04/17/corporates-connecting/&lt;/a&gt;
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		<content:encoded><![CDATA[<p>Great post indeed. I hear the message over and over..but still only 30% of corporations DO something about this. That is what McKinsey is saying: <a href="http://marikaya.wordpress.com/2007/04/17/corporates-connecting/" rel="nofollow">http://marikaya.wordpress.com/2007/04/17/corporates-connecting/</a></p>
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		<title>By: James  Governor</title>
		<link>http://gapingvoid.com/2007/04/17/why-social-media-is-so-important/#comment-18112</link>
		<dc:creator>James  Governor</dc:creator>
		<pubDate>Tue, 17 Apr 2007 22:50:57 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=3671#comment-18112</guid>
		<description>no worries Hugh. you&#039;re writing the book, or should I say, Seth is... you&#039;re illustrating it).
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		<content:encoded><![CDATA[<p>no worries Hugh. you’re writing the book, or should I say, Seth is… you’re illustrating it).</p>
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