http://gapingvoid.com/2007/04/10/campaign-tagline/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17941 steve clayton Wed, 11 Apr 2007 20:07:55 +0000 http://gapingvoid.com/?p=3652#comment-17941 Dennis Right on - the consumerisation of IT is off and running and we don't do anywhere near as good a job as we should. I mentioned to Hugh yesterday this is as much about partners talking to their mates down at the pub about Microsoft (in positive terms) and helping shift opinion. We have a long legacy of negative view points that we need to change at grass roots, consumer level. that's what Blue Monster is about and why it couldn't really have come from the top at Microsoft - people wouldn't have seen it as credible. Steve Dennis
Right on — the consumerisation of IT is off and running and we don’t do anywhere near as good a job as we should. I mentioned to Hugh yesterday this is as much about partners talking to their mates down at the pub about Microsoft (in positive terms) and helping shift opinion. We have a long legacy of negative view points that we need to change at grass roots, consumer level. that’s what Blue Monster is about and why it couldn’t really have come from the top at Microsoft — people wouldn’t have seen it as credible.
Steve

]]> http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17940 Dennis Howlett Wed, 11 Apr 2007 13:31:33 +0000 http://gapingvoid.com/?p=3652#comment-17940 Hugh - the implication is that somehow other people telling Microsoft's story is in some way 'bad.' Sometimes other people do tell Microsoft's story in a constructive and positive manner. I've been known to do that. But I think there's a point here you miss. In the eyes of customers who buy their stuff, it isn't really the channel that matters. It is the end user. Those are the people who sell enterprisey stuff. That's why what SAP is doing right now is waaaaay more interesting. IMO. I'm not known for being a huge SAP Hugger. Hugh — the implication is that somehow other people telling Microsoft’s story is in some way ‘bad.’ Sometimes other people do tell Microsoft’s story in a constructive and positive manner. I’ve been known to do that.
But I think there’s a point here you miss. In the eyes of customers who buy their stuff, it isn’t really the channel that matters. It is the end user. Those are the people who sell enterprisey stuff.
That’s why what SAP is doing right now is waaaaay more interesting. IMO. I’m not known for being a huge SAP Hugger.

]]> http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17939 Rob McDougall Tue, 10 Apr 2007 23:00:09 +0000 http://gapingvoid.com/?p=3652#comment-17939 Why anyone would stop reading is beyond me... I wouldn't say I hate Microsoft, but I'm certainly not a fan. However, I read this blog to see what you do with your strategies, and seeing how they will hold up with a massive company such as MS will be very interesting to watch. I'm genuinely excited about the possibilities! Why anyone would stop reading is beyond me…
I wouldn’t say I hate Microsoft, but I’m certainly not a fan. However, I read this blog to see what you do with your strategies, and seeing how they will hold up with a massive company such as MS will be very interesting to watch. I’m genuinely excited about the possibilities!

]]> http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17938 Paul Fabretti Tue, 10 Apr 2007 22:48:38 +0000 http://gapingvoid.com/?p=3652#comment-17938 makes perfect sense to me! makes perfect sense to me!

]]> http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17937 hugh macleod Tue, 10 Apr 2007 21:28:24 +0000 http://gapingvoid.com/?p=3652#comment-17937 "Riding atop gapingvoid" seems to be the plan, Paul. Sure, I'll probably lose some readers out of it... Life goes on. “Riding atop gapingvoid” seems to be the plan, Paul.
Sure, I’ll probably lose some readers out of it… Life goes on.

]]> http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17936 Paul Fabretti Tue, 10 Apr 2007 21:04:10 +0000 http://gapingvoid.com/?p=3652#comment-17936 Hey Hugh, I am really excited by what you are attempting to do here, but will much of it be riding atop gapingvoid or will you have another blog? Hey Hugh, I am really excited by what you are attempting to do here, but will much of it be riding atop gapingvoid or will you have another blog?

]]> http://gapingvoid.com/2007/04/10/campaign-tagline/comment-page-1/#comment-17935 pheloxi Tue, 10 Apr 2007 20:56:09 +0000 http://gapingvoid.com/?p=3652#comment-17935 a cyberspace tagline - digitoo, a digital tattoo. what do you think? a cyberspace tagline — digitoo, a digital tattoo.
what do you think?

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