April 5, 2007
why second life fails marketers [and/or vice versa]
GigaOm gives us a pretty succinct list of reasons why traditional brand marketing in Second Life is failing to take off.
It’s a good list of reasons, though I was honestly surprised that “Because Second Life is PRETTY DARN CREEPY” didn’t make the cut.
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I’d add that as well as being “pretty darn creepy” second life also makes me feel ridiculously old because a) I’ve struggled to make my avatar not look like a complete weirdo and b) in some ways I don’t ‘get it’ as much as my younger (read hipper, smarter, savvier etc) friends and acquaintances do.
And I’m only 25!
Second Life is only creepy if you’ve no purpose there. With purpose, why, it’s not creepy at all. Having mastered tools & techniques for machinima-making in SL, it seems a darned easy way to collaborate on short films with folks from all over the globe. With a skype conference call, it becomes an interesting learning / teaching tool.
Instead of Second Life, they should have called it Uncanny Valley.