Comments on: advertising 2.0 does not exist

By: Exist | Game Glist

Exist | Game Glist — Mon, 11 Jul 2011 04:01:05 +0000

[…] Exist gapingvoid.com […]

By: John

John — Sat, 31 Mar 2007 06:39:39 +0000

“6. Subservient Chicken. (Don’t know who produced it tho’}“
“Crispin.“
Crispin has the account and did the strategy and creative direction, but Barbarian Group did the actual production.
But whatever. Crispin isn’t really a Big Agency in the way that Ogilvy or whoever is a Big Agency, so take from that what you will.

By: Marc

Marc — Sat, 31 Mar 2007 00:14:12 +0000

I truly think the broad picture is Culture 2.0.
I also find it interesting that the prefixes we use today or not nouns or adjectives ( Golden Age, Silver, Industrial ), no we’re embracing numerals as a sign of change and progress.
Advertising ( communications in itself ) need to create relevancy and an overall life enhancing benefit. Selling will become just an extension there after.
If adsense dominates, essentially making ‘selling’ automatic, great. It leaves me and our clients more time to focus on creating ideas, products and services with relevancy that will eventually succeed on their own merits.
Less bullshit all together.

By: Eric

Eric — Fri, 30 Mar 2007 02:02:42 +0000

Hi Hugh,
I just got back from a youth marketing conference and I asked everyone speaking about “new media” if they had a blog — surprisingly not a lot did. I think the best benchmark of this whole “advertising 2.0″ thing truly is drinking the kool aid. How many of these consultants use social networking sites? track the latest sites and actually sign up for them? Know the real coding behind implementing these widgets and new technologies for a blog or any website?
Oh, and if “advertising 2.0 does not exist” my blog tagline does not exist:(
I see this phrase as the easiest way to simplify what I am talking about sometimes. People need small amounts of information to digest — any long explanation and they glaze over…

By: Andrew Goodman

Andrew Goodman — Thu, 29 Mar 2007 03:48:16 +0000

C’mon Hugh… spill! Who is it trying to impress with their future of online advertising credentials, who doesn’t have a blog?

By: Armando Alves

Armando Alves — Thu, 29 Mar 2007 02:06:29 +0000

What the heck, as soon as i mentioned Armano as a good counter example, he just commented
Anyway, here’s my 2 cents:

I have a different opinion on it’s post title: marketing and advertising have a body of knowledge with more than 50 years, so it’s quite silly to dump all that just because we have some new tools. If Advertising 2.0 doesn’t exist, then it should be invented, formulated, whatever fits these wonderful times.
If Hugh bothers to read David Armano, Martina or AdverLab, he’ll notice there’s some brilliant people out there working to bring this new kind of advertising forward. But i suppose he’s never worked at an advertising agency, so it’s easy for him to make such assumptions.
You just can’t see the forest for the trees, so it’s better not to label all advertising a “has-been”.

By: David Armano

David Armano — Thu, 29 Mar 2007 01:54:59 +0000

“I wasn’t thinking more along the lines of the MSM agencies.… the big Madison Ave ones.“
You would be suprised. The digital agencies also have our work cut out for us. But we’re getting there…

By: hugh macleod

hugh macleod — Thu, 29 Mar 2007 01:40:49 +0000

You pass the test, David I wasn thinking more along the lines of the MSM agencies.… the big Madison Ave ones.
Though a friend of mine, a well-known blogger recently started working full time at one of the big Madison Avenue agencies, to clue them up on Web 2.0. It seems from what she said that they’re still in the “getting over the fear” stage. I imagine that’ll last a few more years… then perhaps they’ll settle into something a bit more adventurous.
It takes a while for these things to spread throughout the entire culture.

By: David Armano

David Armano — Thu, 29 Mar 2007 01:17:58 +0000

Maybe we just need to stop calling it “advertising”.
PS, I have a blog. I hope I pass the test.

By: makethelogobigger

makethelogobigger — Wed, 28 Mar 2007 04:51:26 +0000

“6. Subservient Chicken. (Don’t know who produced it tho’}“
Crispin.

By: Emmanuel Vivier (BuzzParadise.com)

Emmanuel Vivier (BuzzParadise.com) — Wed, 28 Mar 2007 03:30:57 +0000

It is clear that not all the big advertising agencies have got it… but it is true too that many of them still keep the power of the major part of marketing budget for brands… So it would be nice too see all the brands going for blog, word of mouth marketing,… but even if a move is definitely starting, there is still a long way to go to see the whole industry changing… and I am not sure they are really wanting to let the big money on advertising space purchase to leave by giving up 30 seconds TV spots…
At least the first brands going for a more collaborative marketing approach will certainly gain some steps in the global competition… I truly believe people want to be part of… and not only a running target…

By: Robin Grant

Robin Grant — Wed, 28 Mar 2007 02:04:06 +0000

Hugh, I have to disagree with you, for obvious reasons - http://www.advertising2.net/

By: Ben Carter

Ben Carter — Wed, 28 Mar 2007 01:10:08 +0000

I could not agree more. Advertising agencies claim that they are reacting to the changing consumer and media landscape but are they really? I’d say for the majority it’s currently lipservice– big, bulky advertising is what they continue to sell and anything else they offer under the banner ‘Ideas’ or ‘Creative Engagement’ is offered to support the claim that they are changing. In their defence, at the moment the new business models do not support bulky advertising agencies so they continue to try and make hay before the rewards run out.

By: terra t

terra t — Tue, 27 Mar 2007 23:57:53 +0000

Re: only people who write blogs are authorised to talk about the future of marketing? That’s like saying that only professional musicians can make music! I’m sure there’s a slight correlation but you sound completely self-righteous.

By: void

void — Tue, 27 Mar 2007 22:23:38 +0000

Not only is there no Advertising 2.0, there is no Web 2.0 either. There are people, living and trying to do the best they can under the circumstances. Interruptions are unwelcome. A bit of help wouldn’t go amiss