March 23, 2007
“we are t.v.”
Great speech from Jeff Jarvis. Here’s the video. Here are the notes.
But we’ve just begun. In the evolution of the new TV, this is 1954: Arthur Godfrey and Friends, My Little Margie, the Adventures or RinTinTin. That was not the golden age of TV. TV then sucked. But it got better. So will ours.
And this means we have a great opportunity to reinvent TV from scratch in an entirely new medium with a new relationship with our public, new creative standards, new means of production and distribution, new economic models. We can nurture an explosion of creativity and commerce. But we have to do it right.
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You may want to drop by Scripting News. He has posted an idea for getting consumer input on brands that suck. It’s better than that. http://stories.scripting.com/2007/03/23/manOnTheStreet.html
Back then, there was limited choice of alternative entertainment so the audience was prepared to put up with crap. Today that is patently not true and the disregard for editing etc in most video and podcasts is astounding. The window of opportunity is going to be much, much smaller than it was for television.
great to hear someone who knows what he talks about based on actual experience in the mass media. refreshing.
I, too, am astounded by the lack of regard for the viewer or listener in so much of video or podcasts.
Don’t make me wait for the message, and show some respect for the fact that your audience’s time has value.
TV back then did not ‘suck’, simple entertainment that made you smile and feel invigorated was all that people needed for a pleasant evening at home.
Today, there is so much intentional excitement, one has to feel shell shocked to be memorably entertained