kathy sierra’s seven blogging virtues…

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I left the following comment over on this post:

“Gee, I work insane hours doing a job I hate, and yet am only just scraping by. How come nobody wants to read my blog?”
If what you want are lots of readers, I’d recommend instead making insane amount of money, working only two hours a day doing something you love, and shamelessly name-dropping your famous friends on a regular basis.

The fact that there are actual grownups blaming their lack of worldly success on other bloggers I find increasingly bizarre [Not with Tony's post per se, just in general etc]. It’s like someone blaming their lack of success on other people’s ability to send and receive e-mails. It implies to me a fundamental lack of understanding how the medium ACTUALLY works.
Seriously, instead of wasting time participating in a non-event that’s going nowhere fast, maybe try this instead: The best advice for building a successful blog and/or global microbrand that I’ve heard recently was Kathy Sierra’s “Seven Blogging Virtues” that she gave at our panel last week at SXSW. You can check out the PDF here.
Hope it helps.

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