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February 17, 2007

a valentine’s story

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“Why doesn’t Mic­ro­soft love me as much as Hugh Mac­Leod does? A Valen­tine Story.“

It was this com­ment from Hugh’s recent post that brought the pie­ces together,

3. New Mar­ke­ting Para­dox: Vul­ne­ra­bi­lity Equals Strength. JP explains it bet­ter than I can.

Part of love is taking risk, being vul­ne­ra­ble and put­ting your­self out there for someone else and lea­ving your own sense of self impor­tance aside.
The dis­pa­rity bet­ween Microsoft’s Clippy approach and Hugh’s Glo­bal Mic­ro­brand approach to mar­ke­ting cau­sed my heart to sad­den.
By expe­ri­men­ting with funny videos Hugh enter­tai­ned me for awhile, and cau­sed me to purchase a bunch of Stormhoek swag for Kelly and litho­graphs for my office. I can’t find anywhere where he is selling a good litho­graph copy of my favo­rite Hugh­train image (which is my invest­ment phi­lo­sophy) but the Stormhoek ones are great for our the office wall at Pro­ject Ojibwe.
I ended up spen­ding the mor­ning chec­king out Stormhoek lear­ning more about how they are buil­ding their mic­ro­brand. The entire time I was inc­rea­singly get­ting frus­tra­ted about Microsoft’s lack of humor, ima­gi­na­tion and the was­ted oppor­tu­nity to engage and enter­tain me that they pas­sed up.

2 Responses to “a valentine’s story”

1. nori says:

   February 18, 2007 at 12:49 AM

   That’s good stuff.
2. Thomas Armagost says:

   February 18, 2007 at 2:27 AM

   “40 million red­neck losers feel good about our pro­duct!“
   Daim­ler is thin­king about spin­ning off Chrys­ler.
   GM is thin­king about acqui­ring Chrys­ler.
   GM already manu­fac­tu­res the Hum­mer and the Chevy Subur­ban.
   GM is spe­wing a gei­ser of red ink.
   The erstwhile Big Three U.S. auto­ma­kers are all spe­wing red ink.
   Next to their mana­ge­ment, Steve Ball­mer looks like a genius.