February 13, 2007
not long now…
1. The road trip ends tomorrow. It’s been an amazing experience, and I imagine returning to civilian life [“Back to old clothes and porridge”, as they say in Scotland] will be a bit of a chore. We’re all exhausted.
2. I see this exercise more as a conversation starter, than a conversation in itself.
3. Thanks to Edelman CEO, David Brain for the kind words:
They are hosting an admirable social experiment that is not without a little risk. Pilloried as many things, by many people, this little explosion of humanity, humour and existential angst (will Hugh get a date?) is helping to personalise their brand on a store by store basis. It’s picking up lots of local press and radio coverage and the buzz factor from these visits (always difficult to quantify but always a big plus) is building. I really hope that the national media pick up on a truly personal quest for love (and a pretty good national video survey of what we think that THING is) rather than the usual diet of re-hashed Valentine stories.
4. When I began the road trip, I assumed the main point of the exercise was to sell. Wrong. It turns out the main point of this exercise was to learn. And I did a lot of that.
5. Methinks the next five years or so will be an incredible adventure. I shall be based in London, as far as I can tell. But after that, who knows? A year ago life was far simpler, and generally a lot easier on the ol’ constitution. One makes choices.
6. We still have two days to go on this trip, and then all the aftermath to deal with.
7. Recently I wrote that “a well executed blog campaign is an act of love”. I find it edifying to learn that the same is true for traditional marketing as well.
8. Did I mention I was exhausted?
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Saw this, Hugh, and thought of you:
http://www.problogger.net/archives/2007/02/12/5-pick-up-lines-to-get-you-the-girl-and-why-opening-lines-matter/
5 Pickup Lines to Get you the Girl — and it’s about RSS feeds. How geeky cool is that? (Rhetorical — don’t answer)
just cos i’m old and rambling, your point #7 reminded me of a 5 city roadshow in 10 days with 80 tons of equipment I did over a decade ago in India for HP. there’s no better way to say it but that executing any campaign well is a labour of love. you pour your heart and soul into it, its as public as your work can get and so Kudos!
I agree that a well executed Marketing campaign can be an act of love — but unfortunately that happens so rarely. Too much political and procedural junk gets in the way usually. Seems like what you are doing is so unique that there is none of that — way to go
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