February 12, 2007
big love number seven: “nothing worth doing is ordinary”
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Cath speaks to camera a bit.
[All Part of my Evil Plan:] Jancis Robinson, one of the top three or so most influential wine writers in the world, gives Stormhoek a nice wee mention in the Financial Times:
Stormhoek Shiraz 2004 Western Cape at just £4.49 is another good wine – fragrant, extremely fruity and easy – and has the distinction of having been made by the company that has pioneered blogging as a wine marketing tool.
It was Stormhoek that published online just before Christmas a 40 per cent discount voucher at Thresher, the country’s dominant chain of off-licences. (This was far from crippling for the company, which already prices their lines as though everyone will take advantage of their three-for-two offer, and resulted in a dramatic increase in sales.)
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