February 5, 2007
random road trip craziness
[Matchbook doodle laminated on to business card. New York, 1998]
A very busy day today. If you’re hoping to meet up with me at Tesco’s, probably the best thing to do for the next couple of days is give me a phone on my mobile +44 (0) 770 309 9462. We’re getting a lot of local media interest, which is a good thing. However, interviews are time-consuming, which interferes with our schedule, which is a bad thing.
The thing is, EVERYTHING we’re doing is time consuming… turning up at the stores is time consuming. Doing press interviews is time consuming. Driving from place to place is time consuming. Editing the film footage is time consuming. Posting the stuff online is time consuming. Eating and sleeping is time consuming.
And with only nine days till Valentine’s Day and a couple of dozen stores left to visit, time is the one thing we don’t have lots of…
The good news is, the new bottle looks fantastic, especially on the supermarket shelf. It really stands out.
On one level, perhaps we bit off more than we can chew. On another level, this is a good thing. Sometimes biting of more than you can chew is exactly what you need, to make something interesting happen.
Whatever happens, this adventure does not end February 14th. Good things beget more good things. I’m seeing lots of different directions this random act of road-trip craziness could end up going, once this current chapter ends. Exciting times, indeed.
[Full Disclosure: I’ve always liked supermarkets. Always found them fascinating places. Bet you didn’t know that.]
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