Archive for January, 2007

January 10, 2007

hollywood ending

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chickphone

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[Work that hot turt­le­neck action!]

everybody hates hippies

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inner demons

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Kris Hoet [Windows Live]

When I was in Paris last month one of the peo­ple I enjo­yed han­ging out with was Kris Hoet, who works for Microsoft’s Win­dows Live.
Here’s a wee 10-minute inter­view I did with him.
[Key Ques­tion we tal­ked about:] Why isn’t Win­dows Live con­si­de­red “Web 2.0″ by the Web 2.0 crowd?
Is that Nature or Nur­ture? You decide.

seth godin’s gravestone

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[Seth Godin]

four women

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[“trouble”]

January 9, 2007

MacYawn

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Everyone’s been get­ting all exci­ted about Apple’s new “iPhone”, but somehow I just can’t be bothe­red.
I feel much the same way about my new Mac­Book Pro lap­top, which I’ve had since Novem­ber. The most inte­res­ting thing so far has been ope­ning the card­board box it came in. Since then it’s been all downhill.
Though to be fair, one can never get too exci­ted about good pac­kage design.…
[Note to Sty­list:] The guy who can look good in a turt­le­neck hasn’t been born.
[UPDATE:] A fairly infor­mal reac­tion from Nokia.

love reaches into far deeper places than trust ever could

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As I’ve been men­tio­ning for a while now, Stormhoek is launching a new series of car­toon wine labels, desig­ned by myself.
We’re launching our first label at the end of this month, with a Valentine-related theme [the image above is not it, I’ll let y’all see it clo­ser to the date etc]. It’ll be going into Tesco’s, the UK’s lar­gest super­mar­ket chain.
All very exci­ting. Two points:
1. Road­trip
There will be a note­worthy pro­mo­tion. Not being the type of folk to sit on our bot­toms all day and wait for the results to magi­cally hap­pen elsewhere, we’re going on the road. Namely, I’m going on the road.
Think of it as a bit like a book tour. Except ins­tead of visi­ting books­to­res, I shall be visi­ting Tesco sto­res. And ins­tead of sig­ning books, I shall be sig­ning this new com­me­mo­ra­tive edi­tion of Stormhoek litho­graphs that I’m currently wor­king on, to any shop­per who wants one.
I am hoping to rec­ruit Colin Ken­nedy of Get Your Peo­ple fame to accom­pany me, as tra­ve­ling com­pa­nion, assis­tant, and the guy who holds the camera & mike during pod­casts. We’re mee­ting next week or so to dis­cuss.
We kick off the tour circa February 1st, and hope to visit 50 Tesco’s sto­res by Valentine’s Day. It’ll be busy, that’s for sure.
2. Love
We’re not just launching the new car­toon series around Valentine’s Day just for the usual holiday-promo rea­sons. Like I said ear­lier, in this brave new world of ours, LOVE is, or should be, at the cen­ter of mar­ke­ting. My buddy, Tara Hunt once famously said that “Trust is the new currency”. A nice thought, but I disa­gree. Love is where it’s at. Love reaches into far dee­per pla­ces than Trust ever could.
Of course, I don’t just mean roman­tic, sexual love. I mean human con­nec­tion. “Agape”. If you don’t have that, like Saint Paul once said, you have nothing.
And why do peo­ple drink wine together? The same rea­son peo­ple write and read blogs. Con­nec­tion. Human con­nec­tion. That means “Love” on some level, whether you care to admit it or not.
Music may be food of love, but wine is the drink. Wel­come to the heart of Stormhoek mar­ke­ting.
We live in inte­res­ting times.

January 8, 2007

scoble & co. interview bill gates

[Video Pod­cast:] My friend, Robert Sco­ble and some other tech blog­gers inter­view Bill Gates during his lunch­break. Inte­res­ting stuff.

worth reading

Den­nis How­lett does a guest column in ZDNet.

Fellow Enter­prise Irre­gu­lar, blog­ger and IT/finance con­sul­tant Den­nis How­lett offers a guest post on the state of busi­ness appli­ca­tion soft­ware, con­nec­ting the dots bet­ween Era­sure, Last.fm, social media, atten­tion, Paris Hil­ton, James Gover­nor, Jeff Nolan, Oracle, SAP, Fresh­books, thin­gamy, Eter­nal Recu­rrence, Sage, Infor, Larry Elli­son and Marc Benioff.

Says Den­nis:

In the mean­time, I won­der if Oracle’s mar­ke­ting depart­ment is thin­king of gaming Ms. Hilton’s assets. After all, ring­mas­ter Larry Elli­son has gone awfully quiet of late. The busi­ness apps busi­ness could do with a new come­dian show­per­son on whom we could lavish atten­tion. I’m tired of Marc Benioff’s hyper­bole. And in any event, the idea that Oracle could game Ms Hil­ton with a one-liner like: ‘Great ass gets a great ride with Oracle seems almost appropriate.

Thin­gamy gets a wee men­tion. Nice one, Den.
[Disc­lo­sure: I have a small stake in Thingamy.]

blue monster lithograph auction

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Microsoft’s Steve Clay­ton has put 3 of the “Blue Mons­ter” sig­ned litho­graphs up for cha­rity auc­tion on e-Bay.
All pro­ceeds will go to Microsoft’s pre­fe­rred cha­rity, The NSPCC.

[The auction’s e-Bay link is here.]
The record for a gaping­void print on e-Bay is around $170 for one of the Techc­runch party prints from last August. It’ll be inte­res­ting to see what hap­pens to this one etc.
Any MS emplo­yees or whoe­ver rea­ding this, please feel free to spread the word, Thanks.

tfolm blog

After publishing his “Future of Lear­ning Mani­festo” and get­ting a lot of feed­back on it, Chris­tian Long went ahead and crea­ted a new blog around the same sub­ject, appro­pria­tely entit­led “The Future of Lear­ning Mani­festo”.
What a great idea. Gods­peed, Chris­tian!
[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]

the thingamy manifesto

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Well done to Sig, for wri­ting The Thin­gamy Mani­festo, which is all to do with a new gene­ra­tion of enter­prise soft­ware he’s wor­king on i.e. Thin­gamy. He also inc­lu­des a ton of links, poin­ting to where these ideas are dis­cus­sed in grea­ter detail.
The mani­festo has ele­ven points. Here’s a tas­ter:

1. The Orga­ni­sa­tio­nal Hie­rarchy is kaput — as sin­gle pur­pose exe­cu­tor of the Busi­ness Model it requi­res reor­ga­ni­sa­tion every time you need to get bet­ter, an utterly futile exer­cise most of the time. Replace it.
2. Mana­ging is a waste of time. Lea­dership I need, get­ting out of bed in the mor­ning I can do myself.
3. Legacy soft­ware models the “way we always did things” — usually a model from the days of paper, quills and desks. Model rea­lity ins­tead.
4. Tree-structures are faulty. “Where it resi­des” is only two dimen­sio­nal and sui­ta­ble only for pla­ces. Use tags and any other means to enhance the know­ledge and make fin­ding easier.

Thanks, Sig!
[Disc­lo­sure: I have a small stake in Thin­gamy.]
[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]

January 7, 2007

the future of learning manifesto

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Chris­tian Long wrote “The Future of Lear­ning Mani­festo”. Short ver­sion:

1. “Pla­ying Small Does Not Serve the World.“
2. What Would Soc­ra­tes Do?
3. Nobody Cares if You Wal­ked Up Hill Both Ways Bare­foot in the Snow.
4. Got Pas­sion? If Not, I’ll Tell You What To Care About.
5. My Memory Is Only As Big As My Heart. Other­wise, I’ll Stick with Goo­gle
6. Look it Up or Die.
7. Colla­bo­ra­tion Ain’t About Hol­ding Hands. It’s about Going Cool Pla­ces Fast.
8. This Will Go Down on Your Per­ma­nent Record.
9. It Ain’t About the Tech­no­logy. It’s About Being Inside the Story.
10. Nobody Knows the Ans­wer. Get Comfy with the Questions.

You can read the entire long ver­sion here. Thanks, Chris­tian!
PS: Yeah, I know, the long ver­sion is much lon­ger than 500 words, which is the maxi­mum I nor­mally “allow” for the mani­fes­tos. Then again, the abrid­ged ver­sion he e-mailed was me was well under 500 words, so I thought, what the hell, cut him some slack etc.
[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]

the super-smart women’s love manifesto

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The Super-Smart Women’s Love Mani­festo
1. Come here often?
2. You work for Sun Mic­rosys­tems? Never heard of them.
3. You? Make more money than me? As if.
4. To hell with your mind. Where are the big boobs, tight ass, long blonde hair and cute little gig­gle? Jeeze, get with the pro­gram, Girl.
5. Can I have your phone num­ber any­way?
[Ins­pi­red by Nia.]
[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]

if you ever

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[Bonus Link:] Michael Arrington’s best article for a while [which is saying something, believe me].

sister ray

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As I write this, I am lis­te­ning to “Sis­ter Ray” by the Vel­vet Under­ground.
Thank you, Dave Mac­ken­zie, for first tur­ning me on to this song, back during that magi­cal sum­mer of ours, back in 1984.

[Recent Con­ver­sa­tion:]

Friend: I don’t think you can truly unders­tand The Vel­vet Under­ground until you’ve lived in New York for at least a year.

Hugh:
I’d say the same is true for Char­lie Par­ker.

Fun­nily enough, I first heard of Char­lie Par­ker, han­ging out with Dave in the now-defunct Edin­burgh Wine Bar in Hano­ver Street, back in 1985. While Dave was busy hit­ting on some girls, I got into a long con­ver­sa­tion with this old jazz enthu­siast, who enligh­te­ned me. I was on a real Cole­man Haw­kins kick at the time. The rest is his­tory etc.

like wearing chanel

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the healing darkness

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new marketing blog

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This is my favo­rite new blog for a while:

“Art, Adver­ti­sing, Sex + Technology”

Ummmm.… who does THAT remind you of? Heh.
Thanks, Ariel. Damn glad to meet you etc.
[Another good recent find:] “Wai­ter Rant”. The title is self-explanitory.

i was speaking to god

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untitled 1516

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untitled 1514

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honey, we need to talk

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i’m not a loser

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January 6, 2007

the overachieving women manifesto

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[This car­toon is one of my old favo­ri­tes.]
Based on some some thoughts she had after rea­ding my recent post about super-smart women and dating, Nia Andino sent me this one:

Ove­rachie­ving women and love.
1. No one can tell you how to find a part­ner. Don’t ask for advice: every case is dif­fe­rent and if you lis­ten to other people’s love advice, you’ll end up fee­ling guilty and con­fu­sed. This inc­lu­des this mani­festo.
2. This is not the 1950’s. This is not Cin­de­re­lla. This is the real world and having a part­ner is like having a car: it has advan­ta­ges AND disad­van­ta­ges, and wha­te­ver the mar­ke­ting makes you think, the fact that you want one does not mean you need one.
Now, for women who are already with someone.
3. Ask your­self if you want the rest of your life to be exactly like the last six months. If the asn­wer is yes, con­gra­tu­la­tions. If the ans­wer is no, break up with him today. You are not going to make him change.
4. You have inc­rea­sing chan­ces of making more money than your part­ner. Don’t fool your­self: he cares. He hates it. Maybe in a gene­ra­tion, chil­dren will get used to the idea that mom­mies some­ti­mes earn more than dad­dies. In the mean­time, be very disc­reet and get your­self a pen­sion plan. Your extra money will be invi­si­ble that way, and besi­des, the sta­tis­tics say you are going to out­live him, so the savings will come him handy in 30 years.

Thanks, Nia!
[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]
[Bonus Link:] Some very dry humor from John Dodds.

January 4, 2007

it wasn’t

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PS. I sprai­ned my wrist. Very pain­ful. Will be away from key­board for a while. Please mini­mize the e-mails for now, thanks.
PPS. Yes, it was worth it.

January 3, 2007

the lawyer’s client manifesto

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Thanks to Matthew Homann for this one, which was ori­gi­nally published here:

The Lawyer’s Client Mani­festo
1. You have wants. You have needs. Focus on the needs first. Wants are bonus.
2. If you are seeing a law­yer because your dis­pute is “not about the money, but about the prin­ci­ple of the thing” don’t be sur­pri­sed if your law­yer runs away. You can never be satis­fied. Also, it’s really about the money.
3. Your case/matter is the most impor­tant thing hap­pe­ning to you right now. It is not the most impor­tant thing hap­pe­ning to your law­yer right now. It may not even be in his top ten.
4. If you think your law­yer is trying to kill your deal, remem­ber this: though there may only be a “one per­cent” chance your deal will go bad, your law­yer sees that “one per­cent” over and over again. She’s loo­king out for you. She cares about you and your busi­ness. She also doesn’t want her mal­prac­tice pre­miums to go up.
5. You want to buy results, not time. Most law­yers sell time, not results. Make sure you both unders­tand the dif­fe­rence before your first bill arri­ves. You will cer­tainly unders­tand the dif­fe­rence after.
6. If you want to find a law­yer who sells results, look hard. There are a few of them out there. They are the ones who can still smile because they get to see their chil­dren before 9:00 at night.
7. Big firm law­yers are not more effi­cient. Or smar­ter. Or chea­per. They are cer­tainly not chea­per.
8. Make sure your law­yer unders­tands your busi­ness. If your law­yer doesn’t unders­tand your busi­ness, find out if he’s going to learn about it on his time, or yours.
9. You are your lawyer’s boss. You are not her only boss. She has hun­dreds of other bos­ses too. Each one of them thinks their mat­ter is more impor­tant than yours.
10. How messy is your lawyer’s desk? When they bill you for thirty minu­tes of “file review,” how much of that time was spent loo­king for your file?
11. When you call a law­yer for the first time, how long does it take for him to return your calls? After you hire that law­yer, expect it to take at least three times as long. Same goes for e-mails.
12. Does your law­yer have repu­ta­tion for being a “bull­dog?” That pro­bably means they are an asshole. To ever­yone.
13. Look for a law­yer with a tech­no­logy IQ no more than fifty points less than yours. If you live in e-mail and your law­yer doesn’t, learn to like your mail carrier.
14. If you hate your law­yer, fire him. He pro­bably deser­ves it, and you aren’t get­ting his best work any­way.
15. You wouldn’t auto­ma­ti­cally marry the first per­son you date, so don’t auto­ma­ti­cally hire the first law­yer you see. A great lawyer-client rela­tionship can last a life­time. Your law­yer can be your advi­sor, coun­se­lor, con­fi­dant, and friend. Find one you like, stick with him or her, and spread the word. Oh, and stop telling law­yer jokes. They aren’t really that funny. ;-)

[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]

lovemarks, part deux

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On the Saatchi & Saatchi Love­marks home­page they have a little invite for rea­ders to “Join the com­mu­nity”. Ummmm… Com­mu­nity? What com­mu­nity? [See chart above]
Two years ago I spent a bit of time pan­ning the whole “Love­marks” idea [e.g. “The Lovemarks-Cluetrain Death­match”]. So much so that I heard well-sourced rumors that I was alle­gedly pis­sing off some very senior peo­ple within the orga­ni­za­tion etc.
Now I see Kevin Roberts, CEO of Saatchi’s has come up with a sequel: “The Love­marks Effect”. Fair enough. The first book, “Love­marks”, was theory. This one, I unders­tand, is more con­cer­ned with appli­ca­tion.
No, I’m not going to start another anti-Lovemarks meme. Here’s why:
1. Though I might have issues with Saatchi’s advertising-centric exe­cu­tion, basi­cally I think Kevin is right. Yes, in fact, all you need is love after all. That’s pretty much what I said at Le Web 3 last month:

This mar­ket and com­mu­ni­ca­tion tran­si­tion we’re going through is not about tech­no­logy, and it sure as hell isn’t about mar­ke­ting. It’s about Love. Love ena­bled. Love re-asserting itself in the busi­ness bet­ween people.

2. I’m not quite so “anti” adver­ti­sing as I used to be. When all is said and done, adver­ti­sing is just a sub­set of mar­ke­ting. And all mar­ke­ting is, is fin­ding ways to sell stuff, bet­ter than your com­pe­ti­tion. And nothing wrong with wan­ting to make a living.
So I was gra­te­ful to Edelman’s David Brain for poin­ting me to a recent video inter­view of Kevin Roberts, where he talks about how The Love Thing affects what he does for a living, how it affects the future of bran­ding etc. There is food for thought there, cer­tainly.
Note how the offi­cial Saatchi’s line is now “We’re an ideas com­pany, not an adver­ti­sing agency”. Again, I think that is sound thin­king. They’ve seen the wri­ting on the wall, and they’re wor­king like hell to evolve away from the big-media-world-domination model they grew up with, and towards something more use­ful and mea­ning­ful. With any luck, they’ll suc­ceed, but only if they can unders­tand “The Porous Mem­brane” idea, and not fall into the trap of “Bagel­no­mics”.
As I’m fond of saying, I believe the future of adver­ti­sing is inter­nal. It’s hard to get the cus­to­mer to love the com­pany, if the com­pany doesn’t love the com­pany.
Whether big com­pa­nies like Saatchi’s can evolve fully into this new mind­set, or whether they’ll be repla­ced by youn­ger, hun­grier com­pa­nies that unders­tand it bet­ter, only time will tell. But the mar­ket for selling isn’t going anywhere soon… and the­rein lies the oppor­tu­nity.
[Bonus Link:] From 2 years ago. “Dino­saurs­peak”:

gaping­void is the per­fect web­site to get your daily blog­ging fix. Filled to the brim with hila­rious car­toons, it also offers timely and insight­ful com­men­tary on the new rea­li­ties of adver­ti­sing and mar­ke­ting. Indeed, some peo­ple would say it’s just not the blo­gosphere without gaping­void to enhance their qua­lity blog­ging expe­rience. Start your day the switched on way– subsc­ribe here to get gaping­void on your RSS fee­der today!

it’s not enough

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January 2, 2007

introducing tittin rinde

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Tit­tin, Sigurd’s wife is a won­der­ful artist. And now she has her own blog.
Besi­des that, if I had to list the top 12 grea­test meals I ever had, I rec­kon 2 or 3 of them would’ve been sit­ting at Tittin’s table. Of course, she was hel­ped along a bit by being down in the South of France, where the local fare REALLY IS that good.
Another Glo­bal Mic­ro­brand in the making, perhaps?

antibes…

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[An aerial pho­to­graph of Port Vau­ban in Anti­bes, via this post on the Fen­der­kic­ker blog.]
Last August I wrote about wan­ting to spend more time in Anti­bes. So far that hasn’t hap­pe­ned, but I’m not too worried. It’s all con­tin­gent on cer­tain sta­ges of the Thin­gamy pro­ject reaching cri­ti­cal mass.
Sigurd tells me this cri­ti­cal mass is not that far away, so I’m fee­ling inc­rea­singly exci­ted about the pros­pect of get­ting down there more often. Espe­cially with it being so dull, cold and rainy here in Lon­don all week.
[Bonus Link:] Accor­ding to Fen­der­kic­ker, this yacht’s masts are too tall to go through the Panama Canal, even with the new exten­sion coming in.
[Disc­lai­mer:] Yes, I have a stake in both Thin­gamy and Fen­der­kic­ker. And in suits and wine. Life is good.
[Note to Self:] I won­der if there’s anything else I need to add to my Glo­bal Mic­ro­brand portfolio?

ok, so what’s the deal…

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…When all you’re trying to do is be a good boyfriend/girlfriend/lover etc, and all the other per­son seems to want to do is drive you nuts?
Is there’s some kind of “It’s impe­ra­tive that I drive your nuts” gene that we inhe­ri­ted from the chimps? Were chimps ever that crazy? What’s the deal with that?
Also, a female friend asked me this last night:
Why is it that so many super-smart women inva­riably insist on being smart in every aspect of their life, EXCEPT when it comes to dating?
“Hi, sorry, but you’re not STUPID or DAMAGED or POVERTY-STRICKEN or INEFFECTUAL enough for me. Get lost.“
Here’s my short ans­wer: Fema­les are gene­rally not encou­ra­ged by society to be super-smart, at least, not overtly. And ESPECIALLY not in the techie/geeky super-smart way.
So as a result, by the time these super-smart young girl geeks have grown up to be women, society will have mana­ged to inject them with all sorts of serious self-esteem issues. Which rarely comes in handy in the mate-choosing depart­ment.
Just my opinion.

stormhoek makes the national news [again]

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Video Clip: Stormhoek makes the Chan­nel 4 Lunch­time news.
A cou­ple of weeks ago, I got a call from Chan­nel 4 News, one of the big UK natio­nal TV news pro­grams. They wan­ted me to come on the show and talk about the Thresher’s Virus, which was just ending in the run-up to Christ­mas.
Well, as I was out of town at the time, I couldn’t make it. But Jason over at Stormhoek went in my place. Within an hour a car pic­ked him up at his office in Lon­don and drove him over to the TV stu­dio.
It was inte­res­ting to watch. The inter­vie­wer wan­ted Jason to talk about whether this kind of viral was either a cyni­cal mar­ke­ting ploy or cor­po­rate screw-up. Jason wan­ted to talk about “The Power Of Web 2.0″ ins­tead. So watch out for the little tug-of-war hap­pe­ning.
What’s inte­res­ting for me is the idea that you can start a blog in rela­tive obs­cu­rity, and within 18 months you can be making the natio­nal news because of it.
Thanks to Mike Butcher for put­ting Chan­nel 4 in touch with us.

my bullshit

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how dare you

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January 1, 2007

five things you don’t know about me

1. I dis­like you inten­sely.
2. I love it when bad things hap­pen to you.
3. When your name is men­tio­ned I imme­dia­tely try to change the sub­ject.
4. I wouldn’t read your blog if you paid me.
5. If we were trap­ped on a desert island together I would kill myself.
[Link One.] [Link Two.]

mortality

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Phew. Just got back from my first run in Lon­don for years. I did about 15 minu­tes, carr­ying 2 kg. weights [which get sur­pri­singly heavy after a while].
My New Year’s reso­lu­tion is to run every day, and lift free weights twice a week. Let’s see if I can make it to February!
I’m at the age where if one doesn’t do something, one tends to not stick around for very much lon­ger.
I’m sup­po­sed to quit smo­king this year, also. I’ll believe it when I see it.
When I was up in Glas­gow this autumn, some friends of mine went to a fune­ral. I didn’t know the fellow, but he was only 46 when he kee­led over from a fatal heart attack.
The thing is, he wasn’t that much older, or lived that much unhealthier, than a lot of my friends. Let’s just say the sen­tence before this one was a com­mon con­ver­sa­tio­nal thread that day.
Food for thought…

the end-user manifesto

Danny V. sent me this mani­festo, howe­ver it came without a URL:

The End-User Mani­festo
Things that need to be in the mind of anyone buil­ding soft­ware, par­ti­cu­larly for the Web.
1. Don’t waste my time.
2. Help me do the right thing.
3. Res­pect my deci­sions.
4. Design well, and guide me to make the right deci­sions by that design.
5. Don’t lie to me — if I see something in front of me, then I should be able to act on it unless the inter­face tells me I can’t.
5.1. If I see a text area, I expect to be able to type as much as that text area holds.
Scroll­bars indi­cate to me that it is big­ger than can be dis­pla­yed in the space avai­la­ble, and I’m ok with that up to a point.
If there’s a cha­rac­ter limit, show me that by stop­ping me from typing past a cer­tain point.mIf there are limits on the types of cha­rac­ters I can enter, tell me that before I move on to something else.
6. Keep your pop-ups to your­self. The only thing that’s help­ful in a pop-up for­mat is your help sys­tem, where I can learn something without losing my place.
7. Adver­ti­sing.
7.1. I have music, thanks. No sound effects or music with your adver­ti­se­ments, if you must have them.
7.2. No flashing colors, mini-videos, stro­bing effects, blin­king idiot car­toons, or anything else that’s the equi­va­lent of yelling at me.
7.3. Don’t con­fuse loud with appro­priate. Goo­gle appears to unders­tand con­text and con­tent, and shows things that are SOMEHOW RELATED to what I’m doing. No, I will never want a mort­gage from you.
8. Get to the point. Put the focus of your page on what I’m loo­king there to learn, not on someone else’s adver­ti­sing with your infor­ma­tion hid­den below the flashing duck.
9. I can print things without your assis­tance. When I click on “Printer-friendly”, I really just want a page of the text I’m inte­res­ted in saving to my com­pu­ter without the blin­king adver­ti­se­ments.
10. W3C stan­dards com­pliance. How I get to your site is my deci­sion. No, I’m not buying a spe­ci­fic type of com­pu­ter just to fill out your form because you deci­ded that Acti­veX com­po­nents were the quick way out of the deve­lop­ment cycle. If you’re going to be Web-based, then attempt to unders­tand that the Web is not yours.
11. Test your stuff. I’m not your emplo­yee, and you’re not paying me to test your site or your soft­ware. Please re-read 1 – 4 above.
12. Please also proof-read what you’ve writ­ten, or have someone else do so.
13. Keep the noise level lower by not using ani­ma­ted graphics to illus­trate your mood, or plug you into social net­works. Yes, kids in junior high think it’s cute, but it gets very old very quickly.
14. Tell me a com­pe­lling story. This applies to weblogs, cor­po­rate sites, fan sites, any site. I’m visi­ting you to learn something, even if it’s just a good story about something you’re selling or the day you had. Good sto­ries ins­pire con­ver­sa­tions, and mar­kets are built on those.

Thanks, Danny!
[gaping­void mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]