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January 23, 2007

the b. l. manifesto

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B.L. Ochman’s 12 Tenets of Social Media Mar­ke­ting. Inc­lu­ding:

I. The public is the Lord thy God
Ulti­ma­tely you can only suc­ceed if your com­mu­ni­ca­tions pro­duce results, which shall be known as return on invest­ment, by reaching the grea­ter public. This can only be achie­ved only if your pro­duct doesn’t suck and your com­mu­ni­ca­tions are not only clear, but also inte­res­ting.
Verily, if you can become a use­ful source of infor­ma­tion, your mes­sage may be hee­ded, or at least loo­ked at ever so briefly.

IX. Thou shalt not refuse to com­ment when thy com­pany is under fire.

Dig­geth a hole and put in thy head only if thy care not that thy brand image will then turn to do do. “No com­ment” is a fine phrase for royalty, cri­mi­nals and cele­bri­ties, but not so great for cor­po­ra­tions who have a res­pon­si­bi­lity to sha­rehol­ders, clients and con­su­mers.
Unfor­tu­na­tely, in dif­fi­cult situa­tions it may be impos­si­ble for repre­sen­ta­ti­ves to tell the media the whole truth. Try thee to be honest about which sub­jects thou wilt be able to talk frankly about and which you may find dif­fi­cult to com­ment upon.
In accor­dance with the sixth tenet, it’s bet­ter to give a con­cise res­ponse that is straight to the point, than one that is eva­sive, lengthy and obviously spun.

[Mani­festo sub­mis­sion gui­de­li­nes are here.] [Mani­festo archive is here.]

2 Responses to “the b. l. manifesto”

1. B.L. Ochman says:

   January 23, 2007 at 9:58 PM

   thanks for run­ning this hugh. you rock.
   xo
   BL
2. marie k says:

   January 24, 2007 at 1:31 AM

   Hi Hugh,
   I just wan­ted to let you know how much I enjoy your dra­wings. Thank you for sha­ring them.
   Bonne continuation.