Comments on: edelman trust barometer

By: hugh macleod

hugh macleod — Tue, 23 Jan 2007 03:28:35 +0000

They didn’t really talk about their clients that much, Ed. The conversation was more about global trends, and their implications.

By: Ed

Ed — Tue, 23 Jan 2007 02:38:06 +0000

I understand that this discussion was in the UK. But, talking about Edelman and trust, was there any discussion on the Working Families for Wal Mart effort? http://www.edelman.com/speak_up/blog/archives/2006/10/a_commitment.html http://www.micropersuasion.com/2006/10/on_edelman_and_.html

By: John Dodds

John Dodds — Mon, 22 Jan 2007 17:43:24 +0000

The trend might be upwards, but I the FT headline “Business ‘regaining people’s trust’” is disingenuous and reeks of a press release and old habits of spin dying hard. Percentage ratings in the low 20s suggest an overwhelming lack of trust and a long, long way to go.

By: Bob

Bob — Mon, 22 Jan 2007 17:03:24 +0000

Trust might have a personality but we prefer to trust our own hard work and due diligence. You are the best person to look after your affairs, others can only offer guidance and tell you what they actually do. The final decision is yours and yours alone.